Graphics Mistakes: Brochures, Flyers and Pamphlets

Brochures, flyers and pamphlets are graphic design printing pieces created to promote a product or service. These graphic design prints are often the first impression people get of your business. But if you make these graphic designs look unprofessional, it will reflect poorly on your business as well! So here's a list of 8 mistakes graphic designers make when creating brochures, flyers and pamphlets so you can avoid them:

Top printing mistakes to avoid at all costs

Mistakes in the graphic design printing industry are always severe and potentially deadly for the business. That's why it's vital to avoid these graphic design printing mistakes at all costs.

Poor layout

The graphic designer is in charge of the graphic designs, but they are not responsible for determining how it will be printed or where to place the text. That's your job! Even if you have a graphic designer who is also an experienced printer, ask them.

Using low-quality paper

When trying to make a good impression, using cheap paper is not the way to do it. Choose a matte or gloss finish that will nicely show your graphic design.

Poor colour matching

The combination of colours is one of the most crucial elements of graphic design printing. If you have a graphic designer who is also an experienced printer, ask them to ensure your graphic designs match the colours on the paper you've chosen for good results.

Bad typography choices

Typography is the right choice of fonts and the way they are used to create hierarchy, contrast and readability in graphic design printing. Poor typeface choices can ruin an otherwise good design.

Not including important information

Fluff and clutter are design mistakes that graphic artists should avoid at all costs. You can prevent this issue by getting to know your graphic designer and their style before you hire them for the job, so you know what kind of look they'll give your project.

Choosing fonts that don't match the content

Fonts are the backbone of any brochure, pamphlet or flyer design. Graphic designers must choose the right font to match their graphic design printing and messaging, or else your project will end up looking like a child did it.

Making graphics too busy/complicated for readers to understand

Brief, simple and concise is three essential discipline when conveying a message through written form. It is also true for graphic design printing. When you overload your brochure, flyer or pamphlet with too much information or graphics, it becomes difficult for the reader to follow and understand.

Conclusion

In the end, the ultimate designer of any graphics is the client, and that is you. It is crucial that you communicate effectively with graphic design printing artists and always ask for their advice when unsure about something.

They should also take note of the potential weaknesses in graphic design printing before handing it over to a graphic designer. This way, they can get more bangs from every buck spent on such a project. Good graphics is paramount if we want our messages delivered effectively to our intended audience, our potential customers.

Hi, I'm Joan Padilla, a writer contributor who loves good home design. I have grown a niche in the home improvement area and I hope to share my ideas with everyone!