3 million Canadians use TikTok: Is it good for Business

According to Forbes, more than two-thirds of TikTok's users are younger than 30, with about half of them being Gen Z. But from pre-teens to grandparents, there are people from every age group on the app. There is a cult-like enthusiasm for TikTok users, no matter what their age is.

Being on the app can get you cool points for songs (like Lil Nas X's "Old Town Road"), clothing and makeup trends, and even big businesses. This enthusiasm isn't just for young people.

Learn more about how you can use TikTok for your Business today explained by Digital Marketing Agency in Toronto.

Why Digital Marketing Agency in Toronto recommend using TikTok for your Business

Is your Business on TikTok a good idea? There isn't a simple answer to this. Check to see if your brand fits in with the app's style. You can use these short videos to show off your Business.

MEMES

Of course, MEMES are the most important thing about TikTok, but it also has a lot of other things. Memes can change in just a few hours. Songs come in a certain format, and over the course of a few hours, they can change.

It can be a good way to attract younger people to come to your business if your brand voice likes pop culture and casual attitudes. Memes can be a good way to do this.

BEHIND THE SCENES

TikTok videos can be made by businesses with interesting backgrounds, like shows or sports. Visitors can see things that they wouldn't normally see if they went to a business like this. It is common for sports teams and zookeepers to talk about their daily lives with animals.

Join in on popular memes and also post funny videos to show how it's like to work at the paper.

HOW-TO GUIDES

Instructional content on how some businesses do their jobs, such as metalworkers and cosmetologists, is shared by some businesses. Another group of people, such as dog trainers and interior designers, make TikTok that shows how to get the same results the Business did.

PROVIDING A RESOURCE

As a business, you can also use your Twitter account to get feedback or share useful information. The chefs give recipes or give advice on how to make their meals better, and the hairstylists give advice on how to make their own makeovers.

Tips to boost your TikTok Presence

THE "FOR YOU PAGE"

People use TikTok to make funny videos and to have fun. It's important to be on TikTok's good side if your videos don't get a lot of attention from people.

There are three ways to watch videos in the app: the Following page, the Discover page, and the For You page, which is the most common. Using an algorithm, the For You page shows users the content they are most likely to enjoy, and it works much the same way Instagram's endless scrolling works (jokes about being on the app for 4 hours are not a joke).

There's no way to get on the For You page, but if your video gets a lot of attention quickly, it will show up on the page for more people and keep getting more views.

AUTHENTICITY

When you use TikTok, you can be more real. This makes it different from other apps. It has dark humor mixed with simple, funny jokes that are easy to make. As a joke, most people joined TikTok. They now look forward to the time they have to use the app. High production value isn't a must.

LOCATION

TikTok isn't like other social media apps in that there isn't a lot of value in where you live. There are posts from Alberta, British Columbia, Manitoba, New Brunswick, Nunavut that users in Ontario can see one after the other, one after the other. To have a TikTok account may not be the best choice for your Business if you want to use social media to get more customers and make money.

TIME AND EFFORT

As long as the videos are, it can take hours to make a good TikTok (or even a not-so-good one). It takes a lot of time and effort to get the right take, master the lip-sync, and make sure the text overlay is timed perfectly. That may be more time than you have to spend on an extraneous marketing effort that won't be seen.

SO SHOULD YOUR BUSINESS BE ON TIKTOK?

At the end of the day, we can't say whether or not your Business should be on TikTok. Make some content and try to get your name out there in a fun way with this. Traditional digital marketing efforts, like social media and search engine optimization, maybe the best way to get new business if you want to be sure that it will work.

Still don't know? Give Digital Marketing Agency in Toronto a call today to discuss how our TikTok marketing agency could help you find the best ways to market your business.

The era of 2020, where everyone is shifting on the internet from selling to buying. Canadians of 65-70 ages are now shifting to internet/mobile where 83% of them are daily internet used