How to run a Promotional Giveaway Campaign

The impact of giveaway campaigns

• Generates organic inquiries

• Improves product exposure

• Increases your social media followers

• Encourages customer interactions

• Expands your customer base

How do you run a promotional giveaway campaign?

1. Define your goals

Set clear goals of what you want to gain from the giveaway. It could be

1. Boost brand reach or product awareness

2. Get more subscribers or social media followers

3. Drive more website traffic

2. Center your campaign around a theme.

Giveaway campaigns work best when they are set in a context or theme. You can also tap into trending topics. Building your campaign around a popular event allows you to use appropriate hashtags and gives you a higher likelihood of reaching more people.

3. Set the rules

Whether it is a sweepstake or a contest, you need to establish clear and unambiguous rules. The rules should cover the following topics

1. Eligibility - Who is eligible? What should they do to enter? Are there age or location limits?

2. Date and time - When should people start entering? When is the deadline? Write everything down to the exact hours and timezone to avoid any ambiguity.

3. Picking the winner - If you are running a contest, explain how you will choose the winner. It could be as simple as who gets the most likes for their photo submission. For sweepstakes, come up with a fun and fair way to choose a random winner.

4. Choose the right products

Attractive prices motivate more people to participate in your contest. The right promo product should encourage participation and should also be conducive to your goals.

Fun fact: Custom promo caps are one of the most popular giveaway items with about 69% of consumers in the US owning at least one.

5. Choose the right platforms

YouTube, Instagram, Facebook, and Pinterest - there are a lot of platforms where you can run an online giveaway.

If you have a presence on more than one website, it is best to run a different contest on each.

6. Build the hype to promote Your Giveaway

Use everything at your disposal to spread the word about the giveaway even before it is launched. Aim for lasting hype, so that the giveaway not only brings you more user interaction but also strengthens your brand’s image.

7. Track Your Results

Tracking your results is important for evaluating the success of your giveaway campaign.

Some of the Key Performance Indicators you can track are-

1. Engagement Rate

2. Increase in social media follower count

3. Increase in organic website traffic

Looking for an in-depth guide to run your next giveaway campaign?

Check out CapBargain’s blog "How to run a Promotional Giveaway Campaign"

Https://capbargain.com/blog