Key Considerations When Personalising Event Experiences

Personalising is the real challenge in events. More than the external factors such as the registration ease, the internal factors like connection and relevance with the guests is important. If you are a host or an organiser who is concerned about making the attendees feel relevant with the happenings of the event, read the ways to make events personalised for the guests.

Here are the tips to ace the factor of relevance with the guests for a proper explanation of the agenda.

Merge the agenda along with personalization

To make the guests feel like having a connection with the agenda, aligning the step of personalization along with the theme is necessary. This involves doing the following:

• Making the attendees feel their significance throughout the event

• Tell them how they can be benefited with this agenda

• Show the relevance of the theme with the people

• Show how important this agenda can be in changing the life of the people

These are some of the aims that, if included, in your theme, add to the meaning of the event

Pre-determine the interests of the attendees

While designing the pre-registration forms for the attendees, make it a routine to pre-determine the interests of the attendees. This will clear the picture of their choice in your mind and it will clear the hurdle in the path of launching a successful event. For the sake of personalization, make sure you are in sync with their choices.

Knowing the interest of the people will make it crystal clear to shape the thoughts. The speech and the agenda, the interests will make it easy to modify both of them.

Segregate the attendees as per the choices

If you know that your event is going to attend all the age groups, that is, college going students, professionals, freshers, experience holders, and homemakers, decide accordingly. Choose the best points that connect with various age groups and find the sources to make the agenda look familiar to them.

Study the entire population with respect to their ages and interests. Group them into similar groups and share each group with something related to it. This will make the segregation of the people and the right distribution with them easy. Classification and organisations have been linked with the resolution of small as well as complex issues.

Make use of data integration

Data integration or the activity of organising the data of the attendees is the first step towards managing the clarity of the event. You can consider using certain online forms, databases, CRM software, and other tools to do so. Since the number of attendees can be too high, make sure to get an organised system to deal with the discrepancies.

Through data integration, finding and arranging the entire data into something more useful will happen. Moreover, this will serve as a reference for finding the right people for the agendas coming up in the near or distant future.

Update the database

What would happen if you are unaware of the newest data and information about your attendees? This is going to cause serious consequences on the side of the fruit of the event. If the data is old and doesn’t match with the present time, there are chances of the attendees getting frustrated.

To stop these problems, it is important to keep up with all the necessary data required to make them related to the event. Through a database, ensure the clearing of the old data and launching new/fresh data.

Maintain a balance: Privacy vs Personalisation

There is a fine line between finding the right data about your attendees and maintaining privacy. Crossing this Fineline means crossing the limit, which may ruin the sole aim of the event. Your adherence to the agenda is extremely important and this is possible by differentiating between privacy and personalization.

For example, collecting the hobbies, interests, and previous events attended is a part of personalization. Collecting some sensitive and personal information, on the other hand, is a direct attack on privacy. Irrespective of the aspect, interfering in privacy is illegal. Make sure you know how to keep both things well balanced.

Conclusion

If you are a small-scale presenter with an agenda or even a reputed and established experiential event agency, maintaining personalisation is tough. It can transform into challenges at times. Therefore, it becomes mandatory to do something that relates the attendees to the agenda of your event.

The big thing is to know your limits. It is essential to maintain the right balance between harnessing sensitive and professional information. This is the only reason you must rely on the experts’ advice. Also, this calls for the steps that include a regular clean-up of your database. The summary of this write-up is to wrap the secrets of a successful personalised event.

The author, Shashi Ranjan happens to be a talented and experienced digital marketing professional and SEO specialist who is also a prolific blogger. He is committed to assist the businesses to succeed in an increasingly technological environment