Tips to write effective cold emails

Working professionals get tons of emails on a daily basis. So much so that a lot of them don’t even like opening their emails. Among this pile of collecting emails and requests, how do you think you’ll make your emails stand out?

Sending cold emails is an effective yet hidden method of bagging internships and jobs. When you reach out to people directly, you are not just expanding your network but also showcasing a genuine interest in the prospect company.

Sending cold emails to prospective employers can provide you with great connections and possible opportunities. When you send cold emails to the intended representatives of companies you are interested in working for, it shows your initiative and willingness to put forth the extra effort to achieve your career goals. Believe it or not, sending a cold mail can put you ahead of the other candidates and help you get jobs in India

Firstly, what are cold emails? Well, if you go by a textbook definition, Cold emails are introductory emails that you send to someone you do not know to create a connection for business or networking opportunities.

Since technology and convenience are important, one of the best ways to reach people for jobs may be cold emailing. It helps you make a direct contact with an employee in the company. When you send a cold mail, it reaches an inbox that users frequently check. After getting all those emails from work and different places, they can see your email right in front when they check their mail. You can send follow-up emails once or twice if you did not receive a response for the first time.

To write effective cold emails and land any work from home, freelance or online jobs in India, one must know the does and don'ts.

1. Mail the right person - To identify the right person to contact at a company, you have to do some background research. Check the company website and the person’s socials. If you are sending a request on LinkedIn too, check how socially active they are and do they post on LinkedIn. Also companies typically list their senior-level employees on their websites and you may be able to locate their email addresses by looking up their business social media profiles.

2. Write a to-the-point subject - subject is the first thing they are going to read before opening the email. Make sure the subject captures what you’re talking about in the mail ahead and is captivating.

3. Start small - Jobs in India are hard to find. The person you are mailing should not feel like you are asking for a job right away. For starters, tell them about yourself, how you found them and then ask about job opportunities.

4. Personalisation - you do not copy paste the same cold email to all the companies. Different companies have different requirements and job descriptions. You should personalise your message and add a personal touch depending on the person you’re sending the mail to.

5. Follow ups - At last, if you don’t hear back within a week or two, write a follow up email. Maybe the person forgot to write a response or they did not read your first mail. This gives them a chance to respond.

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