Types of Digital Marketing

Search Engine Marketing (SEM)

SEM is a paid digital marketing tool that helps to put paid advertisements on the search results page. These advertisements look similar to organic search results in Google search, however, the "Ad" label appears as a prefix that distinguishes it from the organic search results. For this type of Digital Marketing, Google AdWords and Bing are the ideal tools. Some of the features of SEM are as follows:

• SEM usually covers both PPC and SEO.
• Since it includes keyphrases/Keywords, it channelizes traffic to your website.
• It helps to increase your website ranking on search engines.

Search Engine Optimisation (SEO)

Besides the paid search, there is another option of ranking your page on top and this can be done through Search Engine Optimisation. SEO, which is one of the most popular types of Digital Marketing, functions by optimizing your website to "rank" more eminent in search engine return pages, thereby raising the organic (or free) traffic of your website through various channels. An efficient SEO strategy is made up of various synergistic techniques including, keyword research, backlink building, content creation, infographics, etc. Below mentioned are the three major types of SEO.

On-page SEO

This type of SEO concentrates on content that is present "on the page". This content is formulated keeping various factors in mind including keyword research, competitor analysis, page speed, etc.

Off-page SEO

As the name describes, it deals with all the activities that take place "off the page". This includes link building, social media presence, interlinking pages, video sharing, guest blogs, etc.

Technical SEO

This type of SEO deals with the backend of your website or webpage. The primary objective is to help you web page crawl easily by optimising attributes like Image compression coding, structured data, CSS, etc.

Pay-per-click (PPC)

Considered as the most prominent types of Digital Marketing and a powerful tool for paid advertisement campaigns, PPC is a technique of channelizing traffic to a host website by paying a publisher each time the ad is clicked. One of the most popular examples of PPC is Google Ads, where the ads are assigned to the top of the targeted keyword. Twitter ad campaigns and sponsored messages on Linkedin are some of the examples.

Digital Marketing Jobs for Freshers

Marketing Consultant

Email Marketing

E-mail or electronic mail is a faster way of communicating between people or groups of people and can be used as a marketing tool to promote businesses. Email is usually used to transfer content or advertisement links carrying promotional content and discounts used to steer traffic towards the business’s website. Some of the types of emails that mail marketing campaign include:

• Follow-up URLs embedded in emails.
• Customer welcome emails.
• Blog subscription newsletters.
• Holiday promotions to loyalty program members.
• Tips or similar series of emails for customer nurturing.

Social Media Marketing

Social networking sites are very powerful tools for promoting business. Moreover, strategizing your campaign becomes easier due to the availability of target audiences. Social media marketing increases your brand identity and your presence thereby enhancing your brand experience, direct traffic, and leads for your business sales. Facebook, Twitter, Instagram, Reddit, etc are some of the popular platforms of Social media marketing.

Affiliate Marketing

Affiliate marketing is a growing field of marketing that can be understood as a simple process which involves an individual actively promoting as well as selling a product or services of any other organisation for earning a profit. Out of all the types of digital marketing, in this one, the client is not a full time employee of the organisation it is associated with. Rather, they just rely on their commission by promoting/ selling their ultimate product or service. There are assigned websites through which companies can track their sales through affiliate marketing. In the channel of affiliate marketing, mainly there are three parties involved-

1. Manufacturer or Product Creator
2. The Affiliate
3. Consumer/ Customer

Takeaway:- The Digital marketing classes in wakad are designed to build or consolidate your digital marketing know-how to gain new skills and support your ideal digital marketing journey. The digital marketing training institute provides workshops conducted by in-house experts to help you understand the critical fundamental components of digital marketing and develop a successful digital strategy.