Digital Marketing

DIGITAL MARKETING

INTRODUCTION:

Digital Marketing is the term used for targeted, measurable, and interactive marketing products or services using digital technologies to reach the viewers, turn them into customers and retain them. Digital marketing achieves targeting of marketing a business through different online channels.

WHAT IS DIGITAL MARKETING?

Digital Marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communications.

TYPES OF DIGITAL MARKETING:

There are two types of digital marketing i.e. online marketing and offline marketing.

ONLINE MARKETING: Online marketing Is a set of tools and methodologies used for promoting products and services through the internet.

1. SEARCH ENGINE OPTIMIZATION:

Search engine optimization is the art and science of getting pages to rank higher in search engines such as Google. SEO works in three modules such as crawling, indexing, and delivering. There are three types is SEO i.e.

. SEO ON PAGE;

It is used by search engines to determine the ranking of our website. The ranking of our website depends on which keyword is used for our website. we can check which keyword is best for our website by using a tool called keyword planner. Keyword planner tells how many members are using the same keyword for searching in goggle.

ii. SEO OFF PAGE:

It is used to give a

link building for our website.it means to give a link outside of our website. The major factors of SEO off-page are link building, social media blogging, etc.

iii. LOCAL SEO:

it helps our business be more visible in local search results on google. Any business that has a physical location can benefit from local SEO.

1. CONTENT MARKETING:

It is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, and other media. This approach establishes promote brand awareness and keep ur business top of mind when its time to buy. It is important for marketing because it focuses on owning media rather than borrowing it. It enhances social media strategy.

1. EMAIL MARKETING:

Email Marketing is the act of sending a message to a group of people by using mail. Email marketing involves using email to send advertisements, request business, and donations.

There are 4 types of Email marketing i.e.

1. Email Newsletters:

It is one of the most common and popular email marketing campaigns. As a small business, we use email newsletters to provide subscribers.

1. Acquisition Emails:

Acquisition email helps small businesses acquire customers who have opted to receive your emails but have not yet converted to customers. Acquisition email is a great way to lead to move leads through the conversion funnel faster and grow your business.

1. Retention Emails:

Retention emails are used for small businesses, by sending a message requesting feedback or an offer to subscribers who have not interacted with your business

1. Promotional Emails:

Promotional emails are a great way to drive a sale, signup, and new product offering for small businesses. It includes offers that entice and encourage your target to buy a new product

Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. By implementing a successful email marketing campaign your small business can benefit greatly.

1. SOCIAL MEDIA MARKETING:

Social Media Marketing refers to the use of social media and social networks to market a company’s product and services. It has a purpose to build a data analytics tool that allows marketers to track the success of their efforts.

1. MOBILE MARKETING:

Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching a target audience smartphones, tablets, and mobile devices via email, MMS, SMS, and apps. It can provide customers with time and location sensitivity. It is an important piece of the puzzle when it comes to building a short-term plan or long-term marketing plan. Mobile marketing reaches every part of our audience when there are comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect and that can be a real challenge as you work to acquire, engage and retain users across a variety of platforms.

PROBLEMS SOLVED BY MOBILE MARKETING:

Today mobile user ranges from 7 to 90. In another word, everyone uses mobile in some capacity. The trick is how and when they are using mobile devices.

5. AFFILIATE MARKETING:

It is a process by which an affiliate earns a commission for marketing another company's products. The affiliate simply searches for a product they enjoy, then promotes the products earns a piece of profit from each sale.

6. PAY PER CLICK:

Pay Per Click is an internet advertising model used to drive traffic to a website, in which the advertiser pays a publisher when the ad is clicked.

7. COST PER SCALE:

Cost Per Scale refers to getting paid for every sale that happens.

8. COST PER LEAD:

Cost Per Lead refers to we get a commission for every lead.

9. COST PER INSTALL:

Cost Per Install refers to getting a commission from them.

ADVANTAGES OF ONLINE MARKETING:

a. Online marketing gives you many ways to demonstrate and build expertise.

b. You can use online marketing to establish and build establish more effectively.

c. You can target specific verticals using online marketing.

DIS ADVANTAGES OF ONLINE MARKETING:

a. Depend on technology.

b. Time consuming.

c. Security and privacy issues.

OFFLINE MARKETING:

Line Marketing refers to any advertisement that is carried out using traditional offline media such as television, radio, etc. Even though many advertisements focus on digital marketing and advertisements, traditional offline channels are also important.

Types of offline marketing:

1. TV Marketing
2. Radio marketing
3. Offline photos and videos.
4. Giving prizes
5. Industry magazines and papers.

Benefits of digital marketing:

1. Increase customer loyalty with frequent communication.
2. Target the right audience.
3. Gian brand creditability.
4. Accurately measure all results.
5. Optimize and obtain better conversion rates.

SALARIES FOR DIGITAL MARKETING:

Now, the days digital marketing strategy industry is searing hot with opportunities right now every company and individual seeks to leave a digital impact on the world wide web. Even a small start up company needs digital marketing employees. Based on the position of employee salaries are increasing. The basic salary for a fresher in the digital marketing industry is 2.5 LPA.

Gogula Ravi, new designer in marketing. i am learning advanced digital marketing