Instagram for businesses: key components and facts in building a brand story

For a long time now, it has been clear to every Instagram user that the platform is not just for fun and posting highlights from personal life. Every serious company also builds its brand name with the help of an Instagram profile, mostly with the help of a marketing agency.

At PJ Agency, we are considering what are the key components we need to include in our Instagram profile when creating a story for both businesses and individuals.

Instagram for businesses and individuals: What are the benefits of building a brand?

Studies show that individuals are much more likely to search for certain products and services on Instagram than to be aware of them through other media. They trust Instagram, as it offers consistent sharing of content on a daily basis in the form of stories and is at the same time a platform that is strongly visually supported.

Both, even though they may not be aware of it, affect the building of trust. You can share photos of your services, products, team, satisfied customers in large numbers and also support them in terms of content.

Creativity should be your advantage

Communication with the customer is crucial. Listen to their story and vision, check out the competition, and together eliminate what sets them apart from the rest. Once you find this uniqueness, it will represent the customer’s signature and a key component that you will highlight on social media.

Graphic image and quality content

Make the look of your Instagram profile a priority. In particular, Instagram for companies must have a fully developed profile, which means that the posts follow each other in a logical sequence not only in terms of content, but also graphically, which is ensured by the preparation of the so-called "moodboard".

The content depends on the goals, of course, but Instagram should also provide businesses with the right amount of humour, useful tips and, of course, expertise. Don’t be too serious, Instagram is nonetheless designed to provide relaxed information in the form of everyday snapshots, thoughts and insights into your personal space.

Use Instagram for businesses and individuals for networking too!

Networking is of the utmost importance. Connect with the competition and influencers. Create a network of influencers, invite them to participate and strive to connect with them in the long run. Be aware that not all influencers can (and do not want to) promote all products or services, so the network should be as diverse as possible at all levels: age, gender and areas of interest. Don’t forget to review the statistics we’ve listed above every now and then. Instagram is a rapidly changing field in which it is necessary to adhere to current guidelines and, in addition to the appropriateness of choosing influencers, also consider whether they are in step with the times.

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Integrated Marketing Agency PJ Agency takes care of a number of websites and social channels of different clients.