How you can use Facebook Ads to Grow Your Amazon Sales

For Amazon sellers, Facebook traffic can be extremely beneficial, resulting in increased sales and a higher ranking, as well as the development of a pool of leads you can continue marketing to in the future. Advertising on Facebook is a great way to get visitors from one of the world's most popular social media platforms. Even better, combining an already solid Amazon PPC strategy with Facebook Advertising can result in a highly effective paid acquisition strategy.

In this article, we'll discuss how to use Facebook Ads to boost Amazon sales. If you do it right, you'll get higher rankings, better reviews, more sales, and stronger customer relationships.

Why run Facebook Ads for Amazon?

When it comes to advertising, the goal is to reach as many clients as possible who fit our buyer profile. Given Facebook’s expansive user base, this will not be an issue. There are estimated to be around 4.4 billion internet users worldwide, with more than half (2.4 billion) using Facebook. In 2017, the platform reached 220 million users in the United States alone, and it has only grown since then.

Facebook has the most powerful targeting tools available which is another reason to advertise on this channel. With all the criteria you can use to narrow down your target audience, it’s a lot easier to focus on your ideal customer profile with Facebook advertisements.

Driving traffic from Facebook to your Amazon also has other advantages like:

• You can target specific interests and demographic groups that are more likely to convert such as age, geographic area, and income level among others.

• You can acquire valuable customer data like email addresses.

• You can reach a bigger audience who might not be aware of your products.

• You can evaluate a variety of factors like ad copy, ad creatives, videos vs. images, different audiences, various ad formats, and so on, to discover what gets the best conversions.

• You can link visitors straight away to your Amazon listing or to a landing page where you can collect their email in exchange for a coupon code.

How to use Facebook to draw traffic to your Amazon listing

Primarily, this is done by two methods:

Method 1: Drive Traffic Directly to Amazon Using Facebook Ads

Facebook is a wonderful place to market your brand and Amazon product page to potential customers, but first, you must know your audience.

The majority of people scrolling through their Facebook feed are not "purchase-ready" customers. This is referred to as "cold traffic." Most people have never heard of you or your business, but they will see your advertisement. These ads are called awareness advertisements and they quickly explain to viewers about your brand and products.

Once your target audience is aware of your brand, you can target them anytime with an engagement ad later on.

After that, you are ready to make them a customized offer or give them a special coupon to purchase directly from your Amazon storefront. Using Facebook Ads to drive traffic directly to Amazon is generally not something that will give you immediate results. Even if the ad copy, ad image, promotional coupon, etc are all great, your conversion rate may be as low as 1%.

Method 2: Driving Traffic to a Landing Page Using Amazon Facebook Ads

There are several drawbacks to sending Facebook traffic directly to your listing. The majority of individuals do not do their shopping on Facebook. This means that while you may be attracting visitors through targeted ads, this will be traffic with low buyer intent. Secondly, you'll miss out on a valuable opportunity to obtain Amazon customer contact information. You won't be able to access this contact information if you only sell on Amazon.

In preference to driving traffic straight to Amazon, using a landing page to build a sales funnel has a far greater potential for higher returns on your ad spend. The landing page filters out people who have no intent to purchase. They bounce off the landing page and have no negative impact on your Amazon conversion rate. Once you establish a landing page, you also have the chance to collect all-important customer behavior data to optimize future ads and build your list.

Final Thoughts

Facebook advertising can be an amazing source of growth for brands selling on Amazon. However, sellers often make mistakes that directly impact their success with Amazon Facebook Ads. If you partner with an experienced Amazon PPC Management agency, you will be on your way to reaching a larger audience, increasing sales, boosting rankings on Amazon, and building brand assets to position your business for long-term success.

This blog focuses on the significance of Walmart advertising in the eCommerce industry, how it works and how to get started with it.