The Secret to Retaining Customers

Just days into 2022, Indian D2C brands have started making some noise worldwide. Honasa Consumer, the owner of the Indian personal care brand Mamaearth, has raised $52 million in the latest round of funding led by Sequoia Global at a valuation of $1.15 billion, making it the latest to join the unicorn club.

This proves the rising power of the D2C model, D2C brands have been gaining incredible traction over the last year or so with multiple new-age brands like boAt, Sugar Cosmetics, and Bombay Shaving Company (BSC) setting benchmarks for brands worldwide.

For D2C brands, onboarding new customers through aggressive marketing is the easy part, but the factor that enables D2C brands to survive in the long term is whether they can retain their customers.

In this new age of customer centricity, the brand needs to make their customers feel special and provide them with the best.

How can customer experience affect your sales?

Customer experience is fast becoming a top priority for businesses, and rightfully so, statistics prove that 86% of buyers are willing to pay more for a great customer experience. And going into 2022 study from Gartner shows that 81% of companies will be competing mostly or completely on customer experience.

At a point when the market is full of alternatives and options, a superior and satisfactory customer experience is an absolute must for customer loyalty and retention.

However, customer experience acts as a double-edged sword if you fail to have an unparalleled and satisfactory post-sales experience for your customers, they will move to your competitors even if that includes paying a higher price for a similar product/ service.

A smooth warranty management process is one of the most important post-sales services you can offer your customers. Warranty is an important ingredient in building customer satisfaction and paving the road to retaining them.

A well-executed Warranty process reinforces customers’ faith in your brand because they feel taken care of even after the purchase.

Elevating customer experience excellence in the next normal

To win in the next normal, companies need to identify the current behaviors that will define customer experience in the near term. They must then ensure that these opportunities are aligned with their business strategies and capabilities. We believe three priorities will define customer experience in the post-pandemic era: digital excellence, safe and contactless engagement, and dynamic customer insights. Each organization will pursue these priorities differently based on its industry and starting point as well as the competitive landscape.

Improve customer experience to increase repeat sales.

Customers often have to go through the hassle of finding old purchase bills and going through endless calls with your client servicing teams to access some essential post-sales services like warranty claims and product replacement.

This leads to an overall bad customer experience and leaves the customer dissatisfied with your brand. NeuroWarranty's digital warranty solution allows your customers to claim a warranty with just a few clicks, avoiding the hassle of finding old purchase bills and going through endless calls with your customer service teams. This creates an unparalleled customer experience and results in customer satisfaction.

Know how NeuroWarranty can help you improve customer experience and increase repeat sales. Schedule A Demo Now

NeuroWarranty is a new age QR Code based Warranty Management Solution that fully automates the Warranty and offers unique benefits to amplify business growth.