What is digital marketing

What is Digital Marketing?

Traditionally speaking, marketing is a continuous process of identifying and satisfying the requirements of your customers. Successful marketing is one which creates inbound leads and attracts a large customer base. Generally, a marketing exercise involves an in-depth study of market trends, business environment, and product mix. Marketing has a long-standing history in business parlance. However digital marketing is comparatively a new term.

The advent of computers, the World Wide Web, and smartphones has given birth to digital marketing. It began when businesses began experimenting with technology, new audience and trending marketing tactics and various types of digital marketing.

As more and more people become online, digital marketing is gaining wider acceptance and relevance. Businesses and agencies now adopt more of this new media in their marketing efforts and less of traditional marketing methods. More flow of funds in digital campaigns suggests this trend. Digital Marketing Services give a boost to your brand and organization on digital presence.

Basics of Digital Marketing:

Unlike the traditional marketing, digital marketing is an ever-changing and dynamic process. The traditional media is often regarded as static or one way communication – as the customers can’t interact with the business advertised through a billboard or a poster.

With digital marketing, the communication becomes interactive or a two way interaction. The customers can connect and react with the advertiser directly and in real time.

There is more, the business can funnel its communication to only the customers it wants to target. This media offers a unique opportunity to find the age group and the relevant audience, so they can be systematically targeted. You know where your consumers spend their online time the most and one can then focus the communication on that particular channel.

To make a digital marketing effort successful, one will need to have the right combination of online advertising, and its many types of digital marketing like: search engine optimization, social media marketing and content creation, etc.

Different Types of Digital Marketing:

Digital marketing and its types online vary from business to business and their distinct requirements and goals. There are several ways to conduct Digital Marketing, the primary ones being the following:

• Search Engine Optimization (SEO):

Search Engine Optimisation commonly known as SEO, SEO involves increase in online traffic, and Organic traffic by improving ranking on SERPs & major search engines. In this type of digital marketing advertisers mainly focus on Organic traffic.

• Search Engine Marketing (SEM):

Search Engine Marketing or Paid online advertising is used to increase website visibility within the search engines. SEM has often used along with SEO best practices. According to Google, 91% percent of users use mobile phones for searching. That’s why all Search Ads and PPC campaigns should be optimized for mobile devices so you will not be missing out on the potential clicks and customers.

• Pay-Per-Click:

Pay Per Click (PPC) is an online method of advertising. Whenever a person clicks on an ad, the business pays for it. Google Ads is the most popular platform to start your PPC campaign. PPC is one of the best types of digital marketing in paid advertising

• Social Media Marketing (SMM):

Social Media Marketing (SMM) is used to target active users on social media platforms. Several social media channels are now available but commonly used are Facebook, Instagram and Twitter, SMM uses these channels to promote business products or services. Often, influential people are hired to promote a particular business; this is called influencer marketing and is a common practice in SMM.

• E-mail Marketing:

E-mail Marketing uses with the mails, with this method, branded promotional content is directly mailed to the customers through e-mails. Automated processes are often used in this method of marketing. You can send bulk emails at a time and can target a large number of audiences directly in their inbox.

• Content Marketing:

Online publishing of text, video or audio in the form of blogs, videos and podcasts is referred to as Content Marketing. Before posting any content on you can research on Google Trends, it shows what world is searching for, you can analyze traffic worldwide or any specific country you just need to enter your Keyword or Topic.

• Affiliate Marketing:

It is a performance-based method that enables revenue sharing and pay-per-sale compensation within the network. Through effective use of Digital Marketing and its types, businesses of any size or value can achieve good results. Moreover, costs can be tailored as per the specific needs of the business, which in turn saves considerable costs and efforts.

Once one has taken into account the individual needs and goals of the specific business, the digital marketing strategy will be as effective. According to the strategy, the business goals can be scaled in a step-by-step manner as per the growth of the business.

We are a Mumbai based Digital Advertising and Marketing agency, catering to businesses in and around the state of Maharashtra. For all your Digital Marketing needs, connect to us at: www.neogreenadworld.com

Mumbai based Advertising and Digital Marketing wing of Neogreen Group, we are fully equipped to take on any designing, writing and photography assignments for our esteemed clients.