Global Macadamia Market 2019-2027 | Growth Market Reports

The global macadamia market was valued at USD 2,259.4 Million in 2019 and is projected to reach USD 3,525.1 Million by 2027, expanding at a CAGR of 6.3% during the forecast period. Demand for raw macadamia nuts is high, as they are rich in fibers, minerals, vitamins, antioxidants, and healthy fats. Consumption of these nuts helps protect the heart from cardiovascular diseases, metabolic syndromes, and diabetes, improve gut health, and help in weight loss. The demand for macadamia oil is increasing in the cosmetic industry, as they help moisturize the hair and skin making them smooth.

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Market Dynamics

Consumers are increasingly demanding healthy fats, which is likely to be a long-term shift observed in the food industry. Manufactures are planning to make significant investments in promoting macadamia as an ingredient in the manufacturing of confectionery items such as biscuits and sweets to cater to the growing demand for healthier foods. Macadamia is increasingly used in desserts, cookies, chocolates, cakes, and various other confectionery products as it is highly nutritive.

Growth in the use of macadamia in the cosmetic industry

Rise in demand for macadamia oil from the cosmetic industry is anticipated to drive the growth of the market. Macadamia oil provides nutrition to the hair and skin, which increases its use in the manufacturing of natural and organic cosmetic products. The oil has high oleic and palmitoleic acid content, which makes it ideal for formulating sun care creams, body lotions, and anti-aging creams.

High demand for fast, healthy and convenient food is boosting the need for macadamia nuts

People are getting busier; therefore, the demand for healthy, convenient, and fast-food options is growing. The ‘snackification’ of nuts is not new trend among consumers.

Regional Outlook

In terms of regions, the market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is a promising region for the market. It constituted a more than 1/4th of the market share in 2020.

Competitive Landscape

• Key players in the market include Macadamia Nut Company, MacFarms, LLC, Hawaiian Host, Inc., Kenya Nut Company Ltd, Marquis Macadamia, Ivory Macadamias, Golden Macadamias, Eastern Produce., NAMBUCCA MACNUTS Pty Ltd., and Wondaree Macadamia Nuts. These companies are considered as key manufacturers of Macadamia based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.
• The players are adopting key strategies such as product launch, and geographical expansion where potential opportunity for the macadamia extraction is added in the company’s capacity.

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