The Local Payments Europeans Use

With the goal of a single digit market, Europe continues to decentralize financial services. In turn this paves way for more innovation in the payments industry across the entire continent!

The Countries and Their Preferred

• Belgium - Belgians love their Bancontact cards. In fact, there are more of these plastic payment devices in circulation than the population itself! Customers use a card or app linked to your bank account for online payments that is guaranteed and confirmed immediately- how could you not want one?

  The customer is redirected from your site or app to Bancontact's website where they must authorise payment. Once approved, there’s immediate notice if success or failure with paying for goods/services rendered.

• France - Cartes Bancaires is a payment card company that offers more than 95% of its services through co-branding partnerships. They have agreements with Visa and Mastercard, so you can use these cards on the networks provided by those two companies as well!

• Germany - With the many options for paying online in Germany, customers have several choices when it comes time to make their purchase. They can use SOFORT and Giropay which are two popular ways among German residents; SOFORT by Klarna also enables e-banking along with secure transfers through an account that's valid within Austria or Belgium.

giropay is a payment method that allows customers to make transactions from their bank accounts. Customers must first authenticate themselves by providing another factor, such as entering in the customer's PIN or pattern before funds are used.

• Italy - The Italian people love to shop online. They're more likely than any other nationality on earth, with 80% of them transacting in the digital world and considering e-wallets or prepaid cards for their convenience.

• The Netherlands - iDEAL is the most popular online payment method in Netherlands with a share close to 55%. All major Dutch banks operate this scheme, making it easy for customers who want an alternative way of paying through their bank credentials.

• Poland - The majority of Poland's 38 million people rely on online banking and cash-on delivery as their primary means for making purchases or receiving funds.

• Portugal - The most popular payment method in Portugal is MultiBanco, which has been steadily increasing over the years to represent around 85% of total sales.

  When shopping in Portugal, the most popular payment method is Multibanco. With this convenient and user-friendly option for purchases with an ATM or online banking option available at checkout; it's easier than ever before!

• United Kingdom - The United Kingdom has a reputation for being at the forefront when it comes to mobile shopping and debit cards. People in this country tend not only use 2-3 card accounts, but also pay with them online. This makes up 90% of all transactions made online.

Integrate APM’s in Your Payment System

There is no easy way to integrate multiple payment options. It's tedious and you might end up with the wrong integration if you go DIY!

Why take the hassle and danger of handling payments yourself when Macropay can do it for you? They offer access to various alternative methods that will fit into your system seamlessly. All you need to worry about is specifying which ones you need access to! Contact them here.

A FinTech enthusiast mapping the payments ecosystem of Europe.