Why Your Business Needs WebRTC

Ever since the pandemic hit globally in 2020, offices have been operating remotely. VoIP and Video calls became the standard for connecting people. Moreover, it allowed businesses to connect with clients without being bothered about geographical limitations. Educational institutes are able to conduct online classes with playback and study material dissipation capabilities for their students. Similarly, attendants of a conference meeting can transmit video and audio with minimal latency and share files with each other.

This is all thanks to relatively new technology – Web Real-Time Communication (WebRTC). Using WebRTC, businesses can create an online or mobile application that offers adding audio and video communication easily and cost-effectively without requiring any complex equipment on either side. This means every tablet, phone, computer, television, or any other connected device will be able to utilize this type of communication in business applications.

What is WebRTC?

Web Real-Time Communication is a project whose original goal was to enable audio and video communication directly through web pages without the need to install additional extensions, plugins, or apps. It was developed by Google in May 2011 and allows developers to create basic web-based apps to can utilize the camera or microphone on the user’s device for real-time communication. Different industries were benefitted from WebRTC Solutions and you learn about the capabilities of WebRTC here.

Reasons why your business needs WebRTC

In 2018, the North American market accounted for 50% of the global revenue for cloud-based Unified Communications (Source: MZA Consultants). Similarly, 61% of companies confirmed that they would be switching to VoIP as soon as their other phone contracts expired. If your business has a dedicated contact center, relies on calling customers, or has different team members working remotely, WebRTC can be the cost-effective solution you need.

Video-on-demand users are projected to increase from 1.2 billion in 2017 to 2.3 billion by 2026. (Statista).

1. Simplified Deployment

Integrating WebRTC doesn’t mean you need to reinvent the wheel. It can be integrated into an existing communication channel for transmitting video and audio. So a WebRTC based solution is very quick to be deployed without you needing to purchase any additional equipment. A WebRTC-enabled software runs from the cloud so you can run it from any of the supported popular browsers.

2. Unified Device Independent Communications

70% of respondents considered communication inefficiency is a challenge to getting things done. Respondents said they often toggle between 10 apps an hour (Source: RingCentral). WebRTC runs directly from the browser and unifies video, audio calls, and webchat interactions for a simplified on-site user experience. It allows the users to independently redirect a voice, text, or e-mail message to the device closest to the recipient. This can allow call center agents to respond promptly and resolve their issues. Moreover, using WebRTC-enabled communication tools your employees, located at different geographical locations, can have a seamless and collaborative interaction over video conferencing.

3. Improved user experience

As mentioned earlier, clients reach out to your business with a device of their choice using the dedicated application or even via a browser plugin. This way you decrease the customers’ efforts to interact with the brand and provide a seamless on-site experience. Customers are no longer required to leave the website in order to contact an online support agent, severely reducing the bounce rates. By allowing web calling in sync with browsing, businesses can boost website traffic, improve conversion rates, and provide prompt responses to their customers’ queries. Similarly, any updates are automatically implemented, so the customer can quickly connect without having to wait for the WebClient download or update installation.

4. Reduced Costs

WebRTC works on open source APIs and businesses don’t require to invest in extra bandwidth or resources for implementing it. The existing PBX server can be repurposed and the WebRTC solution can be integrated without subscription fees or additional hardware. Moreover, your agents can work from anywhere, which reduces the overhead costs and you can invest the money to recruit a qualified workforce. Since communications happen in real-time using VoIP, you don’t need to invest in toll-free numbers or the per-minute fees accompanying them!

5. Utmost security

Just because WebRTC runs completely from the cloud or your hosted server, there is complete stacked security against data leaks or malware attacks. The inbuilt security measure in WebRTC such as end-to-end encryption, Secure Real-Time Protocol (SRTP), Secure WebRTC-enabled VoIP protocols, all calls are encrypted and the file-sharing capabilities cannot be intercepted by any 3rd party. Moreover, any new vulnerabilities are quickly identified and patched out from the server-side.

6. Early edge in competition

Even though WebRTC technology was invented in 2011, not many brands have implemented it into their business strategies. Early adopters stand to be benefitted greatly from the boost in their business. Instead of talking to the chatbot, the visitor can directly initiate a call. Similarly, lead generation can be expedited by the agent taking down the customer‘s information instead of them filling out a form and waiting to be contacted.

7. Simplifying the end-user experience

No need to install any software or downloading an app on your device. The visitor simply has to click on the call button to initiate the call with a call agent. Similarly, due to the file sharing capabilities, the team can easily dissipate useful literature without juggling on multiple apps. This reduces chances of malicious software installs or compromising security and anti-virus settings, creating potential for trouble, calls to help desks, higher support costs, and all-around frustration.

Wrapping Up

The main takeaway here is that if your organization has any use for live video solutions, acquainting yourself with WebRTC and its functionalities is the first step to understanding how it can help you and your business. If you are looking for any service related to WebRTC or custom video or audio app development do connect with the best service provider known for it. Our developers continuously upgrade their knowledge and remain up-to-date on recent trends about WebRTC solutions.

Author works in a company that offers VoIP development services in different technologies. Asterisk development is one of the fortes of the company.