Anti counterfeiting labels and packaging — Key techniques to know

Counterfeit products are a growing problem for businesses as they can result in damage to the brand image and even harm to valued consumers. The effects of counterfeiting are felt particularly in industries like pharmaceutical, food, beauty and cosmetic sectors among others. There are, however, solutions that you can use to fight back to protect your brand with anti-counterfeiting strategies.

Labels and packaging play a crucial role as a first step for staying ahead of counterfeiters. This is why the anti counterfeiting packaging market is the fastest growing and will continue to do so as long as there are counterfeit products damaging brands’ reputation. As a brand owner, one of the first steps you can take towards safeguarding your brand is learning about the various anti-counterfeiting techniques so you can find the right solution that will suit your brand.

Anti-counterfeiting labels and packaging techniques to know

Overt and covert techniques are the two most common types of anti-counterfeit used to create a comprehensive security solution. They are both tools in a many-layered approach that makes it difficult to counterfeit products. Overt and covert features are noticeable and hidden from consumers respectively. Let’s take a look at the examples of both these techniques:

1. Microtext

Microtext is extremely small text, symbols or codes that are hard to copy without using advanced equipment. They can be inserted into large texts or other design elements and are only visible under magnification.

2. Watermark

Watermarks are security features embedded into the design of a package or typically paper to authenticate products. Digital watermarking technology can be applied to products, packaging and labels. By using digital watermarks, brands can easily identify and take action against counterfeit products.

3. Holograms

Holograms, especially foil used to print labels, tags etc and other complicated builds are quite difficult to replicate. Thus, hologram is popular for anti counterfeiting owing to their ability to incorporate product tracking information.

Some of the other examples of anti-counterfeiting labels include invisible inks, unique laser cutting of tiny images into labels, QR codes for consumer digital authentication, 2D Barcodes, tamper-evident labels of different varieties and so on.

How to evaluate anti-counterfeit technologies

Explore the criteria to be considered for choosing the right anti-counterfeiting technology:

• The technology should be tamper proof and tamper evident.
• Technology should support tracking counterfeiting activities and must be cost effective.
• Technology should complement your brand requirement and fit well into the existing supply chain.
• It should be easily verifiable by various target audiences.
• The technology solution provider must have significant domain expertise.

In brief, an ideal anti counterfeiting solution should possess high quality standards, authentication speed, be difficult to remove, and be usable by consumers.

LetsVeriFy — best anti-counterfeiting labeling and packaging technology

Companies looking for the best labeling solutions are choosing LetsVeriFy. In addition to techniques like watermarks, microtext, QR codes, LetsVeriFy has developed Beadal Tag which is a new kind of Unclonable 3D label technology. The ultimate objective of this is to prevent copies of fake products from being recognized as original. To know more about Beadal Tag or how to choose the right kind of anti counterfeiting technology, get in touch with us today!

Hrithik Chaurasia is a Digital Marketer, having more than 3years of experience in Digital marketing. His passion for helping people in all aspects of online jobs and freelancing.