Know How to Boost Sales with Retail Display Ideas
Posted: Mar 17, 2022
First impressions can strongly influence the foot traffic & sales that a retail store may experience. Even when you exhibit the finest collection of merchandise in your retail space, it won’t probably matter if your store window display fails to allure the customers to visit the store. On the contrary, a creative and well-planned window display of your merchandise can make ordinary products seem unusual to potential customers.
Retail display management is an art that very few store owners can manage & perform efficiently. Several stores stick to tried-and-true tactics such as dumping an outfit on a mannequin or building a seasonal window display. However, if you wish to operate outside this traditional trend you can also approach shopfitting suppliers or space planning experts that can remodel your entire store. In scenarios where you assign your store to shopfitting suppliers, you don't have to worry about the design, layout, or raw material source.
There are a number of space planners & shop fitting suppliers available online, you can conduct thorough research and acquaint yourself with the kind of quality and shop display equipment they are offering.
Here we have gathered a list of the most creative & innovative display ideas that can transform your store to entice more customers & boost your sales:
1. A ‘theme’ can be intriguing
Store owners tend to stick with traditional tactics and methods for exhibiting their products and undervalue the ways in which a creative display can drive their sales. When it comes to representing your store on a different level, you need to come up with creative & innovative ideas like planning the layout of your store based on a theme. A theme can be intriguing for the shoppers and can provide your store an edge. It can project a cohesive visual language & decide the ambiance of your store. Ensure your on-display merchandise complements the theme as well as the surroundings. Such a well-planned framework can entice the customers to make a purchase.
2. Transform your products into artwork
Impressing your audience with captivating art & visuals is another way to allure shoppers inside your store. Artwork does not always mean spending on actual art, instead, you can transform your own merchandise & shop display equipment into a work of art to grab the attention of the customers. You can ensure your display resonates with the customer by utilizing your own merchandise as artwork.
3. Invest in engaging & interactive displays
As the world is moving rapidly towards digitization, store owners also find their solace in engaging & interactive displays that are a smart digital solution to their needs. Assisting customers to shop faster & with great accuracy, these kinds of displays help customers to visualize these items in their own home or allow the shoppers to stroll through the digital catalogs. With such technologically advanced shop display equipment, store owners can customize their merchandise according to the needs of their targeted audience and interact with them on new levels.
4. Utilize fragrance to your advantage
It’s no secret that humans find fragrances appealing and are drawn to them like a moth. You can use this tendency to your advantage by employing intriguing and enticing fragrances in your store. You can take a cue from some established cosmetics brands and adorn your store with some appealing fragrances.
5. Try incorporating plants into your store layout
You must have noticed some stores employing plants or flowers for embellishing their store. It is a treat for both your senses. It unfurls an enticing fragrance as well as provides an elegant look to your retail space. Many shop fitting suppliers also suggest incorporating such detailed adornments in your store design. Whether real or artificial, flowers & plants always do their trick and tend to evoke a connection to nature while imbuing your store with a cozy ambiance.
I'm Preben Paulsen and working with Planova and they are leading manufacturer and supplier of Shelving solutions, shop fitting, retail store displays and best space planners in Europe.