Guidelines for Bulk Email Marketing Campaign

Bulk email marketing campaign is a productive and efficient way of reaching potential customers. Additionally, it's a great tool to expand any kind and size of business online. Besides, the business owner can update the latest products, offers and hot deals to the existing customers. Announcements can also be made through this kind of email. Overall, this is a great online tool for any business throughout the world.

It seems like easy, but, the complete process is not as easy as it looks like. There are many complications involved in this campaign and they need to be solved else, the whole process will be wrong. For a successful marketing campaign, the company needs to follow certain guidelines or tactics. Let's have a look at some tactics or the important points to remember.

Addition of Evident Links:

While preparing the landing page, the use of a strong call to action is important. An authoritative message like, "click here" also helps in making obvious or evident links. The target is to insert the link inside the email and compel the visitor to click that link. Because, without getting clicks to the landing page, the business can't get the potential customers.

Control on the Use of Images:

Another consideration in a bulk email marketing campaign is the control on the use of images. The email must not contain a single image. Additionally, many users will not see the image added in the mail. So, it is concluded that, if a bigger or more than one image is added, will be the waste of space. Important message needs to be html coded and clearly mentioned.

Addition of Unsubscribe Link:

If a recipient is frustrated and tries to remove the email list, he/she starts to flag the mails as spam. This action is against the sender's reputation. At the same time the user also tries to avoid reading such mails. Hence, an easy to find unsubscribe link need to be there in the mail and minimum action should be there to complete the unsubscribing task.

Proper Email Template:

Due to limited space, it's a difficult task to convey the message in a larger dimension. In some cases, the recipient also view the mail with the images turned off. Now, the shape of the html coded message should not be more than 600 pixels wide. The design must contain more information in a limited frame without the load of images.

However, the email needs to remind the user about the valued information he/she is seeking and that they love to receive. But, better deliverability will be achieved when the mail compels the users to add the address in their contact list. Apart from the above points, choosing proper email marketing campaign services and a reliable sender is most important for any business.

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