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How To Integrate Ecommerce Into Existing Websites And Sell Products Online?

Author: Ranny Watson
by Ranny Watson
Posted: Mar 21, 2022
existing website

It has been noticed that there has been a wide and exponential increase in the number of eCommerce websites in the past few years. As a result, more and more people are hopping on to the opportunity to monetize their creative talents or make their business a global marketplace with time.

Luckily, with the growing popularity of content management systems (CMS) such as WordPress, Joomla, and more. There might be many people who already have their website or blog on these platforms with a sizable range of popularity and readership.

Moreover, depending on the content quality, seniority, and the money or time already invested in the entire lifespan of the blog or website, they may already establish a reputation and solid ranking on the search engines, which may be difficult to replicate while starting over. If this is the case and you have a limited budget, it would be best to build the existing website by adapting new and improved solutions.

Integrating an online store with a shopping cart for the existing website is a proven solution that successfully maintains and continues to grow your business globally.

But if you are planning to make a whole new website, you must first establish whether you want to have a complete E-commerce store or want to add an online store to an existing website.

Here are three primary tips for you to keep in mind when you spin and integrate eCommerce into an existing website:

  • Design The Platform From A Buyer's Perspective

Customers must first locate what they want and may even discover products they didn't realize they needed before purchasing. So, yes, e-commerce includes a digital storefront, a website where customers can explore and purchase products. However, executing a digital transaction is just one step - it is in your hands to make your customers participate more.

Businesses have a gut feeling about their clients and markets, which they've honed over time by running physical stores, analyzing buying cycles, and determining when to launch specials. Transforming these implicit observations into explicit digital activity is essential for eCommerce.

Within the digital storefront, organizations should also examine how to attract customers and advertise offers.

  • Maintaining Consistency

Customers travel through various web pages regarding product content and pricing in e-commerce, which relies on creating digital experiences. Therefore, businesses must ensure that every page and experience inside their digital shop offers correct information about everything for sale.

Remember that a digital shop may provide a variety of experiences. The same information can be found on various pages, such as in a summary list, on a product detail page, or gathered into a promotional-themed page. In addition, a tailored website for mobile devices will be there. Regardless of the presentation type, all interactions should have uniform content.

Companies should start by creating a product list map, which includes defining product categories from customers' standpoint. It must determine information that buyers would wish to examine such as product names, summaries, and thorough descriptions. Supplementing text with graphics and video snippets is also vital.

  • Add Ecommerce To Existing Website

Finally, a range of eCommerce activities, including payment processing, transaction management, shipping, and post-sales support, are required to convert visitors into buyers and complete their purchases. Shopify, Magento, Squarespace, and OpenCart are some of the e-commerce systems available. Customer journey mapping establishes expectations for the phases and process flows. Customers should be able to accomplish various e-commerce operations easily, such as checking out, arranging the delivery, etc.

About the Author

My name is Ranny Watson. I'm a professional Digital Marketing Expert.

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Author: Ranny Watson
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Ranny Watson

Member since: Dec 01, 2015
Published articles: 319

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