Critical Recruitment Mistakes To Avoid While Building The Business

One of the most essential elements for any business to thrive is their ability to recruit the right talent.

If you are not equipped with the right mechanism and the mindset to acquire the right talent for your business no matter how good your product or services are you will always the remain in the fire fighting zone.

I am Ameet Parekh and I have interacted with 100 o& 1000’s of business owners over a decade and today I’m going to share some critical mistakes that business owners make when they approach recruitment in their business.

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So let’s look into these mistakes and the idea is help you avoid making the same mistakes.

So Mistake #1

Being Reactive In Recruitment

Now this is one mistake that almost all of us have been a cuprit of which is that we start looking out to recruit new person only once the previous one is left.

This is something that always hurt your business and contrary to this what I suggest is you have to become proactive in recruiting the right people for the right role in your business.

So, Whatdoes it mean to recruit proactively?

Let’s understand that

Proactive recruitment means

1. The moment an existing employee submits a resignation. You instantly put all your forces into action in finding replacement.
2. Do not stop at the first confirmation itself which means say you started recruiting for a role, you interviewed couple of candidates and you offered one of them a role. Now most entrepreneurs stop recruitment at this stage while the reality is for small or a medium enterprise there’s a huge difference between a person confirming to join your organization in a certain role to him or her actually turning up and actually joining in for that role.

The way I want you to operate is if you are looking out hiring 1 role you atleast select 2 people to come on board for that role. SO that by any chance either one of them doesn’t fit into culture or does not fit into the role you will have the other one to bank on.

Now this does not mean you tell both of them that you have been hired and confirm the way you execute this is that you tell them that you have been shortlisted for the role and we can get you started for the 30Day Trial if everything goes okay! We will convert the trial into probabtion period and retain you full time and if by any chance either of us do not find a fit then you can part your ways and you will be paid for the 30 days of work that have been done.

What this essentially does is, this makes you fair and square with both the team members that you are getting on board that you are on trial and if we find that you are fit for the role along with the culture of the company and then we can retain you.

So both of them are aware that only after 30 days they will have the final confirmation whether they have been retained full time or not.

Mistake #2: Hiring For Tasks And Activities and not roles

This is another challenge for many small and medium enterprises is that they don’t see recruitment as a role based activities but rather a task based actions.

So what do I mean by this

Let me give you a simple example

For eg: Many Business owners come to my program my workshop whenever I go through some marketing session many of them realize that they would need to start taking action in digitizing their business which means that they get to understand that google ads can work for them, may be facebook ads can work for them, may be Linkedin ads can work for them

Now the mistake they do is that the moment that they get out of my workshop. They start hiring somebody who can run fb ads, or who can run google ads or someome who cam rum facebuook adds while the right approach to hiring is they need to hire a marketing executive or a marketing manager who will have skills and knowledge about running online advertisement.

Please understand the difference in approach I’m saying I want to hire a google ads guy versus I’m saying I Need tio hire a digital marketing executive or media buyer.

Now when you are looking at hiring for role you will have to define all the parameters of the role which means responsibility the person would have tasks and activites the person will perform, outcomes that the person will be responsible for

All these elements have to be very clearly defined in order for you to attract the right talent for this role.

Mistake #3 : Hiring People within the personal network without mapping their ask

In 99% of the cases whenever a small business owner is unable to acquire the talent from the market they start digging into their personal network.

Many a times under deseperation business owner tend to hire people within family or friends without actually mapping out their capabilities for the role. This Is one thing that really hurts them in the long run both professionally and personally and the reason is very clear. You hire under desperation only because you trust the person and the moment the person starts getting involved in the role for which you have hired. You get to understand that they do not posses the right skill, knowledge and the attitude and the result in performance are absolutely pathetic.

Now you get into empitonal dilemma whether to save business or to save the personal relationship and because they are from a known network you are also not able to offer them a construcutive feedback in order to drive performance.

So the way I would suggest you to approach this

1. If at all you are hiring from personal netweokr check whether that particular friend or family member has relevant skill, knowledge and the attitude in order to perform the role for which you want to hire them.
2. If their capabilities are aligned with the role requirement you need to create ground rules for working in office environment which means clearly defining the moment we put foot in the office we will be working professionals and their will be no special treatment or privillegies offered what so ever because you are coming from a personal network. Setting this ground rule will really help you in long way in grooming them offering them feedback and actullay driving performance.

Mistakes #4 : Not having multiple sources for recruitment

This is another mistake which I see many entrepreneurs make is they are more often reliant on a single course to recruit people while the reality is if you want to acquire good talent under the specific timeline which is the most crucial piece of doing effective recruitment you must and you must and you must and you must have multiple resources for recruiting people.

So what could be this possible sources

1. LinkedIn Job Portal
2. Recruitment Consultant – Many business owners tell me sir I have already got rc and the answer that I have for them is that have 10-15 rc working for you so that each of them even if shares even a single per day will ensure that you have enough pipeline to shortlist candidates
3. Job portals Like Naukri, Monster, Indeed,
4. Social Media Ads & Post
5. Personal networks
6. Employee Referrals
7. Campus Recruitment

These are all different channels through which you can look at hiring the right talent under the right timeline in order for your business to run smoothly and actually thrive.

So inconclusion these are the 4 major mistakes that you as an entrepreneur must avoid at all cost. In order to have an effective recruitment system in your business.

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Hope that helps

Cheers!!!!

Ameet Parekh is India’s Leading Business Success Coach & author of upcoming book Your Mind is Your Enemy.