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What Is Content Marketing?

Content marketing can bring you closer to your audience and help you build trust with them. But what is content marketing, and how can it benefit your business? Learn the ins and outs of content marketing by reading this article.

How is Content Marketing Defined?

Content is any digital asset (text, video, images etc.) that adds value to your target audience's lives. It's information worth consuming – more valuable than ads, less intrusive than sales pitches. If you can't describe what you do in three words or less, maybe it isn't content marketing! (punctuation and word count included).

The critical part of content marketing is consistency: marketers need to produce regular volumes of engaging content across multiple channels over an extended period for their strategy to work.

Why Do You Need a Content Strategy?

Though successful, content marketing is complex and requires lots of work, making it hard for some businesses to put in the necessary effort themselves. Without a content strategy, your business is less focused on social media and more on generating revenue. With your plan in place, here are five things you need to know about your strategy to leverage social media successfully. A content marketer should always put quality over quantity; my most frequently observed mistake is that they don't provide enough high-quality content. It's not the number of posts but the quality of them. Produce good content rather than shoving in tons of meaningless or mediocre posts for the sake of checking them off a to-do list. Keep in mind that, as with everything, posting a piece has to add value in order for readers to be drawn back to your brand. Have several ideas: If you don't want to disappoint your readers, be sure to release more than one type of content. Rather than always choosing one product to create, plan for several different pieces because it's good to keep new work rolling off the assembly line when an old product has already reached its expiration date.

How Can Content Support Your Goals?

Your content marketing strategy is a fluid, ever-changing beast. To stay ahead of your competitors, you'll need to adjust your strategy constantly and goals to ensure you're creating content that has a measurable impact on your business—whatever that might be.

Why Is Quality Important?

Quality content is what drives repeat readers, and in today's world of content overload, it can be a challenge to keep up with all of it. Finding fresh, exciting content that's relevant to your audience will give you an edge over other blogs that haven't put in that extra effort. Plus, when your material has real value, people are more likely to share it with their friends and colleagues—which means you reach more potential customers.

How Much Should I Invest In Creating Content?

It isn't easy to put a price on content marketing. You can do it for free and still get great results. That said, your time isn't necessarily free, so you want to make sure you're putting in enough effort to get results. Consider your end goal, and then decide how much you're willing to invest towards achieving it. Do some research and find out how much content needs to be created for your industry to attract customers and drive sales.

Where To Create And Promote My Content?

Having one site to house all of your content is excellent, but that means nothing if no one knows it exists. Promoting and distributing your content across multiple platforms where your audience already spends time will help your company stand out from competitors in ways that cost little or no money. Investing even a small amount of time per week in promoting and sharing relevant content can reap enormous rewards for any brand.

So, where should you be sharing? Here are a few ideas Facebook, Twitter, LinkedIn groups & pages, Google+, Reddit communities, etc. the list goes on. Take some time to research what's going on in your industry and consider which types of communities would welcome new contributors with open arms. Remember: engaging with existing users can also pay off! A simple thank-you note thanking subscribers for their interest or inviting readers to connect via social media helps establish an engaged community around your brand and reminds followers about how much value they get from following you.

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