The Sleeping Bear: Why Russia Is The New Marketplace For Low-cost Digital Cameras

Any person in the business of reselling cheap digital cameras should often be on the lookout for emerging markets. Asia and South America have often been the darlings of emerging markets, consuming budget cameras like crazy for the previous decades. Competitors, nevertheless, has turn into fierce in recent years with big-name companies stepping in with their manufacturing and marketing and advertising clout.

This is where Russia and low-cost cameras come into the image.

Why Russia?

Russia is a massive consumer base that is largely ignored by other nations largely since there was no infrastructure in place to facilitate e-commerce. Not only was Russia's population cut off from the Web, but it used to be extremely high-priced to provide something into numerous parts of Russia, specially since most of its territory is land-locked and lacking in efficient transportation.

However these days is a new dawn for Russia. The nation is anticipated to develop its IT infrastructure to the point where about 80 million individuals will be connected to the Web - making it nicely on its way to turn into the largest base for Web users in Europe. This is at least according to Russian search engine company Yandex. Not only that, but the delivery of things like cheap digital cameras by means of the Web will be made less complicated thanks to the interest of the significant e-retailers Amazon, eBay and Alibaba to set up shop in the area. Germany's Ozon Group, nevertheless, has currently taken a head begin in facilitating e-commerce in the area. This indicates you can currently set up shop without waiting for the aforementioned e-retailer giants to establish their operations in Russia.

And then there's the simple tidbit about how the Russia of these days has a increasing appetite for cheap digital cameras - specially dashcams. These dashcams have turn into a crucial tool for fighting the once prominent situation of insurance coverage scams. The scammers have let up a bit soon after motorists began investing in dashcams, but the prevalence of dashcams have indirectly designed a Russian subculture of sharing images and videos.

Establishing Your Company in Russia

If you want to establish a name for yourself selling cheap digital cameras in Russia, then you ought to know what sort of cost-effective digital cameras will 'click' with the locals. Mirrorless digital cameras are a must as these models preserve fees (and subsequently the costs) down to more manageable levels. Discovering weatherproofed cameras that can withstand snow and significantly low temperatures could be a significant selling point as well. This toughness will set apart your dedicated digicams from the ones that come with cell phones, specially since the latter is a lot more high-priced and fragile than the former.

Of course you ought to understand Russian in order to effectively communicate with possible consumers of your cheap digital cameras, but you ought to learn what sort of internet solutions the locals like to work with. Yandex is the most Influential search engine in Russia, which indicates you must learn how to advertise with it instead of traditional Western search engines like Google, Bing or Yahoo. Vkontakte and Odnoklassniki, on the other hand, are the Russian counterparts of Twitter and Pinterest.

You will ought to be specially attentive to marketing and advertising your cameras on Yandex. It operates with the exact same scope, influence and pervasiveness as Google - except that Yandex holds a virtual monopoly in Russia. You simply will not be capable to push your products to the Russian populace if you do not know how to advertise and optimize your site according to Yandex's specifications.

Oh, and one last factor - you may want to contemplate expanding your business and selling low-cost cost-effective digital cameras made for security and surveillance as well. Russia has traditionally been a quite security-conscious nation, specially with escalating internal threats. This - combined with the earlier points - will assist you establish yourself as an authority of cheap digital cameras before other retailers clue into the enormous possible that Russia possesses!

Adeel is the public relationship manager of Chinavasion: the leading wholesale and dropship company based in China. Chinavasion sells Cheap Digital Cameras from China.