What Is ORM, And Do You Need It?

We understand that your business works hard to keep customers happy and satisfied. You, like other businesses, must try your best to connect with your customers one-on-one and are tirelessly working on developing new features and products to meet your target audience's needs and wants. However, even with the best customer service by your side, your business is bound to see its market reputation take a hit every once in a while.

Whenever a customer posts a harsh review on your website, it's there for the world to see. Or maybe a not-so-flattering media story starts spreading like wildfire, far beyond your expectations. At times like these, online reputation management (ORM) firm comes into play.

By proactively managing your brand's online reputation, you can effortlessly minimize negative customer feedback and maintain your online presence as positive as possible. In this article, we will walk you through what online reputation management is and how it can help you boost your online business effortlessly!

Let's Start With What Online Reputation Management Is

ORM (online reputation management) is when you actively monitor any mentions of your brand on social media or websites to address any false or negative comments better. Reputation management ideally works by responding to any negative customer feedback online and reacting to stories in the media (both traditional and social) that paint a bad image of your brand.

For example, you can publish a social media post or release a public statement that addresses the story's content.

Why Is Reputation Management Any Different From Public Relations?

Both PR (public relations) and ORM (online reputation management) have the same goal: to portray your company in the best light possible. The primary difference is how they achieve this goal in the long haul. Ideally, PR firms tend to work externally via advertising and coordinating any media promotional efforts. It is primarily a proactive way to strengthen your brand value rather than minimizing attacks on your company.

However, online reputation management is most often reactive. ORM ideally involves looking for potentially damaging content from other companies or people online and responding to it most appropriately. Most ORM work is handled internally rather than by an external firm or management company. However, you can always choose to outsource ORM to a professional agency.

Why Must You Manage Your Online Reputation?

The hits your brand take on the internet can leave a long-lasting impact. However, most of these attacks are small, like a low star raking or a negative comment. Keep in mind that these low blows are not worth hiring a full-size PR company, but they add up over time. You must have an online reputation management firm to help you achieve 5-stars on Google and take care of these little fires before they affect your brand.

Though a few places are ideal for orchestrated PR campaigns, most consumers online are looking for an organic interaction with businesses. They want to hear what the company has to say in a direct, personalized conversation, such as an Instagram comment or a direct message.

Thanks to professional training and experience, a professional reputation management firm can help increase your brand image online in no time.

Gain valuable feedback from clients and boost your online visibility with 5-star reviews.