Digital Printing Market: Trends, Current and Future Analysis of the Digital Printing

The global digital printing market size will grow to USD 34.3 billion by 2026 from USD 24.8 billion in 2021, at a CAGR of 6.7% during 2021–2026 periods. Growing demand for sustainable printing, developments in packaging and textile industries and reduction in per unit cost of printing with digital printers are the major factors driving the growth of the digital printing market.

Plastic film or foil substrate to account for the largest share of Digital Printing Market in 2021

Plastic film or foil is a thin continuous polymeric material. Plastic films are used in many applications such as packaging, plastic bags, labels, building construction, landscaping, and electrical fabrication. The growing demand for digital printing in the packaging industry is expected to drive the demand for plastic films or foils as a substrate for digital printing.

Solvent ink to account for the largest share of Digital Printing Market in 2021

Solvent inks produce rich and vibrant colors comprising petroleum-based chemicals. These are flexible, waterproof, and durable, which eliminates the requirement of over-coatings. They contain pigments rather than dyes. These are suitable for applications such as vehicle graphics, banners, and billboards. Solvent ink printers enable printing on flexible vinyl substrates. Unlike aqueous ink, this ink is durable, UV-resistant, and waterproof; therefore, it is more beneficial for outdoor advertisements.

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North America to account for the largest share of digital printing market in 2021

In terms of value, North America is expected to account for the largest share of the overall digital printing market in 2021. Technological advancements in the packaging and textile industry are the major factors driving the market growth in North America. The demand for digital printing for packaging is expected to be driven by factors such as increasing consumer durable sales, high disposable income, increasing demand for packaged foods, and demographic changes. The growing adoption of digital printers in packaging and textile printing in the US is expected to drive the market in North America.

Key Market Players

Hewlett-Packard Development Company, L.P. (US), Canon, Inc. (Japan), Ricoh Company, Ltd. (Japan), Mimaki Engineering Co., Ltd. (Japan), Roland DG Corporation (Japan), Xerox Corporation (US), Seiko Epson Corporation (Japan), Durst Phototechnik AG (Italy), Electronics for Imaging, Inc. (US), Inca Digital Printers Limited (UK).

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