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Short Yet Detailed Guide To Hire A Graphic Designer in 2022
Posted: May 12, 2022
Graphic designers make your business look good. They design things that are visually appealing, eye-catching and ultimately, they are the reason why you stand out from your competitors. The first thing people see when they visit your website or social media accounts or even see you at an event is your branding. According to a study,
- 70% of online businesses fall through because of bad UX design;
- Almost 95% of people do not trust outdated websites;
- 79% of internet users who don’t like a site’s UI/UX design start searching for other sites right away;
- Only 50-55% of companies conduct user experience design testing.
Hence, your business needs a graphic designer to ensure that all of the visual aspects of your brand are consistent. So, customers can easily recognize you and remember you. And whether it’s a logo, website design, or branded merchandise, graphic designers help you create the visual assets of your business.
So, if you run a small or big business, you should consider hiring a graphic designer. Because graphic designers make businesses and organizations communicate and convey their messages effectively and attractively.
And the last thing you want to do is hire the wrong person for the job. After all, the quality of your graphic design has a direct impact on your business’s bottom line. If you don’t have in-house experience or expertise, it’s important to spend time researching how to hire a graphic designer before you start looking for applicants.
In this guide, we’ll discuss important things to consider before hiring a graphic designer.
Difference between an in-house and outsourced designerThere are many factors to consider when hiring a graphic designer. But first, you have to decide you want an in-house or outsourced designer. Then create a job description for your graphic designer that includes all the qualities and experience needed. And, always remember to ask candidates good questions during the interview to make sure they’re the right fit for your company.
The latter things will be easy if you know who to hire. So let’s delve into both the options and find out whether you should outsource or hire a designer in-house.
ExpertiseWhen it comes to experience and expertise, outsourcing gets applause because you can choose from a wide range of skills. Since the outsourcing designing team brings their years of experience that is hard to find in local specialists. Even if you manage to find such a design expert, you might have to pay a fortune.
ManagementHiring graphic designers in-house indeed grants you full control over your team. However, now there are remote team management tools that eliminate potential difficulties in your remote product designer team.
Hiring processFinding graphic designers can be a hectic task as you have to ensure they can produce high-quality designs. For that matter, you need to employ specialist recruiters to source resumes, screen them, and arrange several rounds of interviews. Seemingly, it will consume significant time. Outsourcing a freelance graphic designer or agency, on the other hand, takes half of the time to get you started with your project.
Sanjay Kidecha is the Cmo of Kody Technolab, a Web & Mobile App Development Company. He loves to explore and write on the latest web & Mobile App Development Trends, Digital Marketing Trends, Startups, Entrepreneurship
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