Ecommerce Success through Magento Development
Posted: Nov 22, 2014
Magento offers varied eCommerce capabilities that includes robust marketing, SEO and catalogue-management thus delivering the power to create sites efficiently, which are personalized and customized to specific requirements. Choosing Magento as your e-commerce platform is advantageous owing to the fact that it is a potent combination of scalable and flexible design and a huge support network. The Magento E-commerce platform is one of the most reliable amongst online shopping cart website platforms since most clients are known to generate ROI swiftly too.
One can integrate Magento into an existing online shopping website for creating a dynamic interface which delivers a fantastic experience for visitors and enable seamless navigation.
Why is Magento the most preferred E-Commerce Platform?
- Packed with multiple user-friendly features.
- Updates ecommerce website automatically, unlike other platforms
- Simple, swift and versatile, with search features easy purchase of products and services
- Highly interactive shopping experience with easy payment gateway access
- Effective support to online stores for product promotions and delivery
- Configuration-based MVC system with extensions for better scalability
- Features powerful SEO and catalogue management tools for better online management and marketing
Comparison to other platforms
While Magento offers hundreds of templates and extensions; Shopify, which is a relatively smaller platform offers only 200 templates. Shopify also lacks the extensiveness of the Magento platform since it does not have many customization options. Shopify is great for running small websites but Magento is a better choice for building robust and reliable e-commerce platforms.
Miva is a ‘paid’ though not pricey platform whereas Magento is free. Magento helps users to to use product reviews and several wish list features, which Miva does not provide. Developers can use PHP for coding Magento sites while the language for Miva programming is Custom.
BigCommerce is easy to set up, and focuses on international shipping. Magento though offers simple and easy to use framework while with BigCommerce, developers are bound to get stuck with complex plug-ins and very limited third party support.
One can add ecommerce plugins to WordPress but it is primarily a blogging platform, which features ecommerce capabilities through plugins. Magento offers custom e-commerce solutions for key business activity and focuses on the core needs.
XCart includes defined code and is too complex to customize compared to the flexibility offered by Magento.
Although every ecommerce solution has particular pros and cons, one should focus on prime business priorities before choosing one, one the basis of their benefits. Magento is hence, one of the most preferred platforms for start-ups, SMEs and large enterprises.
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