How to Create an Event on Facebook | Step by Step Best Practice Guide

Learn How to create an event on Facebook & Increase Your Reach with Most used social media Platform | Boost Ticket sales using best practices

Starting an event page for your business or special event can be as easy as creating a Facebook event page for your business. Facebook has made it easier than ever to grow a business by finding an audience interested in your events. Now you can even find customers ready to buy your tickets and promote your event on facebook.

Why create events on Facebook?

There are many advantages and benefits of creating events on Facebook.

Facebook is one of the most popular social media platforms that engages around 33% of the world’s total population.

Facebook gives you unmatched benefits of word of mouth marketing for your events as its algorithm presents your events to interested people and their connections all over Facebook; this way, your event reaches many more people, and you get a chance to broaden your audience.

Creating an event on Facebook is easy. First, we’ll show you how to create an event on Facebook. Then we’ll walk you through best practices for creating an event.

How to create an event on Facebook

1. Go to your page, select the "events" tab from the left-hand sidebar.

Create Event

Click on one of the "Create Event" buttons that you see on the screen. Choose whether it will go online or offline afterward.

Make it credible and appealing.

Facebook lays out the required info for the event. First, you need to plug in each element. For example, you can add a cover photo or video by choosing "change photo/video" or simply dragging an image from your computer onto the default photo.

Cover photo relating to your brand increases the credibility of your event.

Facebook will ask you to add information (Fill in the required information), Upload all the necessary images and banners to make your event look more credible and appealing. You can use Canva tool to create banners for your event.

Please choose whether you’d like to create a public event on Facebook or keep it private.

Bonus info: If you create a private event, you can change it to the public in privacy settings; however, if you create a public event, it cannot be changed to private.

Private Facebook event:

The following will help you make an informed decision whether to create a private or public event:

If a private event is published to your feed, only the people who have been invited can see it. The rest of your network won’t be able to see it unless they are also invited. That means no one in your network will be able to see the event unless you invite them.

Guests can invite all their friends to an event on Facebook if the admin allows it, and, if invited, these people can view the event page. Also, you cannot share a private Facebook event – you can only invite people to view it.

Public Facebook event:

A public event is visible to everyone and anyone on or off Facebook. They can see things related to your event like the event description, photos, discussion, videos, and more. The event may also be discoverable in search.

Wondering how to change the privacy of a Facebook event?

You can create a private event only from a Facebook profile; if you create an event from the Facebook Business page, you cannot create a private event as all the Facebook business pages are set to public by default.

2. Add all of the details

Whether you choose to create a public or private event, information includes:

Your event name

An event cover photo or video

A location

The frequency (you’re given the option to create recurring Facebook events)

The date and time of your event

Any co-hosts (for example, a venue that may be hosting your event)

With public Facebook events, you can also add SEO information like category, description, and keywords to help your event become more discoverable. Effective event descriptions and captions play a critical role to tempt audience to attend your event.

For example, if you were running online art and craft workshop, you may want to add keywords such as "arts," "craft," and "online workshop." Then, the next time someone searches "online arts and craft workshop," they could find your event with ease, helping to increase registrations and ticket sales. And if your event is taking place in person at a venue, make sure to include the location in your keywords, like "New York" or "Washington." Use keywords whether you promote a webinar, conference, sports event, or any event.

3. Setup Ticketing and payments.

Now when you have successfully laid down all the information for your event, the next step is to set up ticketing for your event so that you can accept payments for your tickets directly from Facebook. You have two options here to sell your tickets on Facebook.

Option 1: Use Direct payment links.

Event organizers usually add their personal PayPal or stripe links to their event on Facebook. However, that is not the best practice to get the best results.

Facebook won’t allow you to set up ticketing for Free Events, online events, or even hybrid events which are popular in the current situation (for example, webinars, conferences, etc.). This will result in you losing out on your attendees’ ticket sales and valuable data that you can use for marketing purposes for your upcoming events.

If you are hosting multiple events or multiple ticket options, you cannot separate the payments for each of them. This can lead to various kinds of confusion.

What to do then? Check out this best option.

Option 2 (Recommended): Use the Event link from ticketing platforms.

You can set up ticketing and payments for your event on a dedicated event discovery platform where you can delight yourself with a highly organized ticketing system designed to provide you with all the analytics and real-time marketing insights of your events and attendees to maximize your ticket sales.

AllEvents.in a ticketing platform where you can get your own shareable event landing page and ticket links for direct payments to add to your Facebook page. It is very quick and simple. Create an event on AllEvents.in, activate ticketing and payments, and add that ticket link to your events on Facebook. Make sure you have a well-designed event registration page to provide your audience a smooth experience.

Check all benefits to sell tickets online with AllEvents

It will provide your customers with a seamless booking experience and boost your ticket sales.

GoAllEvents is an Event Ticketing Platform that helps event organizers to Sell Tickets Online