How To Design Restaurant Flyers That Boost Sales?

Today, transactions happen online. Thus, digital marketing determines the success of a business. Food outlets operate from their digital spaces (websites and apps) generating nearly half of their revenue from online transactions.

With such sophisticated online marketing techniques creating an impactful difference, is a paper flyer really significant? Would paper flyers belonging to the by-gone era really help restaurants reach modern customers?

Flyers are as important as a website for restaurants. Let us now have a look at how to make restaurant flyers and marketing handouts stay unique in the highly competitive industry.

How To Make Restaurant Flyers: Great Tips For Flyer Creation To Attract New Customers:i) Attention Grabbing Appearance:

Flyers must contain a snappy title. Using words like ‘Free’, ‘Discover’, ‘Special’, etc. will help grab customers' attention in an instant. By using bright and colorful graphics, images and illustrations, one can enhance the success ratio of such marketing activities.

ii) Use Alluring Discounts:

A restaurant pamphlet when coupled with an attractive coupon or code, discount, information about deals and offers, etc. will always work magic. This will also induce existing customers to come back for a discounted meal. When the offer is for a limited period, people are usually encouraged to make use of it.

iii) Target Niche Customers:

Flyers must target the crowd that is located around the food outlet. For example, if there are many corporate complexes around your restaurant, offer lunch at discounted prices. If you run a fast food business, introduce a budget menu to drive in college students. Such customized services for niche audiences will provide a great fillip to marketing strategies.

iv) Deliver Appropriately:

Restaurants must use appropriate delivery channels to get the message across. While flyers can be given directly as handouts to customers along with the bill, they can also be distributed as newspaper inserts. The local newspaper delivery agent might charge you nominally for getting this done. But, your flyers are sure to reach everyone’s doorstep without any hindrance. Creating professional tie-ups with grocery stores and supermarkets will also help as they will allow restaurants to place flyers at their billing desk for free.

Compelling Reasons To Adopt Flyer Marketing Immediately

Here are some compelling reasons to help you understand why flyers form an important part of a restaurant’s marketing technique:

i) Catering To The Needs Of Digitally Unaccustomed Customers:

Even in 2022, there still remains a section of the population that is not comfortable in engaging with brands through digital platforms like websites or apps. To cater to the needs of this audience and effectively communicate with them, one needs to use physical flyers. Elderly people would prefer having a look at the menu in a printed format and ordering over the phone. Restaurants might lose out a major portion of their earnings if they fail to accommodate this population that is not adept in using the Internet.

ii) A Cost Effective Mode:

Digital marketing mediums are not absolutely free. Social media platforms like Facebook have drastically reduced the organic reach to 2%. Bringing it down to a complete zero is also not very far away making it mandatory for restaurants to spend a considerable amount for gaining online visibility. Food apps also charge restaurants abnormally to garner sales. Choosing the broadcast media is also very expensive. But, a printed flyer is a restaurant’s own space. He can exercise complete control over what message gets printed on it and how it is done. The same design can be used over and over again. So, not much investment is needed.

What Should I Put On A Restaurant Flyer - Flyer Ideas That Work

Since colors and textures play an important role in making people feel hungry and induced to make orders, a restaurant flyer must be tempting and stay in the minds of customers. Just by looking at it, people should start drooling. Use the following ideas to ensure that your flyers increase foot and organic traffic to your restaurant.

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How To Design Restaurant Flyers That Boost Sales?

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