Videos vs images: Which is a better way to advertise?

Technological advancements have made it easy for us to access information. Over the years, we have gotten used to this convenience and have everything at our fingertips. While this advancement has many benefits, it has undeniably reduced our concentration levels. Previously, as a businessperson, you had a few seconds to capture your audience's attention.

If you failed to do so, your audience engagement would drop drastically. Today, the seconds have fallen further to achieve the same results. Photos and videos are both quick ways to consume information. Hence, companies that offer digital marketing services create infographics and videos. However, which of the two is a better way to advertise?

Information Grasping

Images such as infographics have a limited space to display information as they need visually appealing graphics that catch the user's attention. Moreover, the information you add to the infographic must be well-spaced because most people do not read the post if it looks cluttered. Such requirements reduce the information you wish to convey to your audience.

Meanwhile, videos combine multiple images that keep changing to create a moving effect. You include more information than its static counterpart as you get more images to play with. Hence, many prominent companies that offer digital marketing services recommend using videos in their campaign.

User Preferences

Due to the lack of time and patience, people do not prefer reading information filled images. Consequently, it is better to use static images if you need to make small one- or two-line announcements. Also, create infographics to spread awareness using 15 to 20 sentences maximum.

Videos are the best way to advertise your business as they convey a decent amount of information quickly. Moreover, videos make it easy for the viewer to understand your identity by using animations, rapidly changing colours, and dynamic text.

Creation Cost

Images are comparatively pocket-friendly to create. They take less time and money and are the best option to advertise your business with a tight budget. Moreover, static creatives can be re-designed easily if you do not find them appealing enough.

Videos require you to have a little more budget. These also take time to be created. Consequently, re-creating a video becomes quite a hassle if it needs any changes after production. However, do not worry. You quickly find a reputable creative video agency that meets your requirements at a reasonable cost. Moreover, good agencies usually get your video right on the very first try and hence, they keep the post production video edits minimal and save time.

It is safe to conclude that images and videos are used for distinct purposes. However, due to their visually appealing nature, videos offer a better ROI. They also provide higher user engagement.