Dropshipping Master Lesson: Keep Descriptions Short

If you run a wholesale or dropshipping suppliers utilizing platforms like eBay, then you require to be confident your descriptions get the job accomplished. Doing so can help boost revenue from a steady stream of consumers while constructing your reputation as a trusted dropshipper on these e-commerce platforms.

The secret: Keeping your descriptions short and sweet! Here's how you can do just that:

Keep Descriptions Under 200 words

200 words is just the correct quantity to work with. It offers you enough space to outline the product's positive aspects (a lot more about that in a sec) without causing the reader to lose interest due to the 'wall of text' effect exactly where they ignore big chunks of text on their device screens. This also performs well with eBay's internal search engine given that it scans roughly the first 200 words of your description when cataloguing items for retail or dropshipping.

Focus On Rewards

A common mistakes lots of new dropshipping entrepreneurs make is to fill their descriptions with flowery yet eventually meaningless words. Don't tell possible purchasers that you have a superb solution that meets quality requirements. Show them by highlighting the swappable lenses of the digital camera or the higher-density waterproofed Gorilla-glass screen of a wrist watch - aka the direct positive aspects of the solution.

Use Bullet Lists

Notice that this write-up is basically one extended list of phrases that are followed by paragraphs that explain in higher detail what these phrases imply. This is a principle that you can use in writing the descriptions for your dropshipping items. Grab the reader's interest with a list of strong or underlined text, then use a line or two to further explain what the text signifies. Doing so will make your descriptions considerably simpler for men and women to scan at a glance.

Speak The Language Of Your Purchasers

It is simpler for a trusted dropshipping enterprise to reach out to possible buyers if said enterprise knows what the buyers want to hear. For example, consummate experts will want the straight details backed up by numbers from credible sources. The common male outdoors man will pay interest to descriptions that highlight ruggedness and a sense of freedom and exploration. The standard housewife will pay attention to the descriptions that highlight the usefulness of the solution in household and property situations. You basically should recognize your target buyers and word your descriptions to suit their requirements and desires.

Insert Keywords Into Your Description

Revolving your descriptions about a set of specific search phrases is a must. Search engine optimization (or SEO) is a fundamental tenet of e-commerce, and you can boost the optimization of an item description by inserting the search phrases each 75 to 100 words in the description. Notice how this same write-up is seeded with words related to dropshipping? This keyword - and search phrases related to it such as 'dropshipper' and 'private label shipping' - will help make this write-up simpler to find employing Google. Apply that principle to your solution descriptions and your items will also be simpler to uncover employing Google and the search engine of the e-commerce platform you are employing.

Use Multiple Photos

A picture is indeed worth a thousand words, and you can save lots of space basically by uploading at least three images of the product from distinct angles. This is something each dropshipper must do, particularly given that a lot more and more customers are utilizing mobile devices for shopping purposes. These mobile devices have restricted screen sizes, and an image can help fill in the descriptive gaps left by your short descriptions.

Bare all these in mind and you'll realize your dropshipping enterprise benefiting from the 'short but sweet' positive aspects of short item descriptions!

Adeel is the PR manager of Chinavasion: the online wholesaler and dropship company of Dropshipping Suppliers from China.