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Benefits of becoming a wholesale food distributor

Author: Salman Butt
by Salman Butt
Posted: May 27, 2022

A small business manager or owner who buys and sells services and goods knows that a manufacturer cannot sell all his products to the customers in a direct manner. He uses different mediums or channels to sell his products to a target market. Wholesale is one of the vital distribution channels by which the buying and selling of large quantities of goods take place at a cheaper rate. The products are sold to small shops and businesses which is how the products reach the target customers. Many wholesale distributors deal with a variety of products. The wholesale food distributors deal with restaurants, cafes, food outlets, grocery stores, shops etc. The Al Maya FMCG is one of the best food distributors in the UAE that provides premium quality products to its customers. The distribution service offers a wide range of products from world-class brands from across the world. The Al Maya brand is known as one of the top food distribution companies because of its quality service. Let us have a look at some of the key benefits of wholesaling:

  • It helps in saving money- Buying products in a bulk at a low price leads to at least a 50% profit on the sale price of the product. Therefore, wholesale is a profitable business when you purchase good products from a reliable manufacturer. Consistency is the key when dealing with a target audience. You must be able to gain the trust and loyalty of the customers to keep benefiting from the sale.

  • Brand propagation and creation- After the wholesaler purchases the bulk products from the manufacturer, he can easily rebrand the products. The distribution companies put their label on the products which remove the manufacturer from the picture. The grocery stores, shopping malls, and markets use rebranded products which increase customer engagement. Branding products help wholesalers directly contact the customer and the manufacturer.

  • Become an expert- Wholesalers also get a chance to stay aware of the market trends. They get to know which product is in more demand by getting in touch with the manufacturer directly. All the additional business information helps them focus on those specific products and therefore boost their business and profit. They are also able to attract more customers looking at the present trend.

  • Diverse- Wholesaling also allows diversification by taking different levels of risk in the market by selling running items like legal pads, pencils, etc in the beginning. After the wholesale brand starts getting recognition, you can expand the market share by purchasing bigger items that are in demand. Wholesalers can learn and navigate their moves according to the market.

  • Build supply chain- Dealing with different manufacturers and products gives you knowledge about many things at the same time. You can also compare different aspects of the product manufacturer such as timely delivery, quality, etc. After gaining knowledge about the suppliers’ networks you can build your supply chain that can deliver products on time. Having a good understanding of the mechanism of the business will help you deal with the customers directly.

https://almayadistribution.ae/

About the Author

The main role of a distributor is to provide food and other related items such as cups, napkins, and plates to the food service operators. https://almayadistribution.ae/

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Author: Salman Butt

Salman Butt

Member since: May 23, 2022
Published articles: 7

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