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Borders- Shaping Retail in a Unique Manner

Author: Salman Butt
by Salman Butt
Posted: May 28, 2022

Borders is a one-stop destination for every age group, providing various products like stationery, books, toys, and games. The brand plays the role of a catalyst for children's cognitive development by offering a range of products that drives their interest to learn books while they play and gather knowledge.

People are running a rat race daily, and they prefer purchasing stationary in Dubai from a single store. To fulfil the increasing consumer demand for one-stop shops, Al Maya Group has introduced Borders, with their first shop opening in 2006. They are now considered the pioneers of the stationary section available at various stores in Dubai.

Al Maya stationary in Dubai with Borders is something that people yearn for and is a perfect blend of knowledge and entertainment. The stationary segment has a range of kids' accessories from school bags and shoes to pencil boxes, colourful and funky erasers, colours, pencils, pens, etc. If you take your child to school for the first time, you can surprise them with these items. Kids love to have exciting tools in their bags which makes them interested in going to school. Additionally, you don't need to visit a kid store to buy their school accessories; instead, they can buy them from Borders stores at different malls in Dubai.

The brand aims to educate people in terms of life, history, and entertainment worldwide. That makes them introduce a vast variety of books for every segment of age group and bring in authors like John Gray (Men are from Mars and Women are from Venus), Jack Canfield (Chicken Soup Series) and others. Recently they opened two stores in Muscat Grand Mall and Khalidya Mall. Books not only engage people but inspire them. You can read politicians like Dr Shashi Tharoor, books of individuals from the Indian army like General J.J. Singh, and others launched by the Indian Ambassador in Dubai.

People visiting the supermarkets can visit the Borders stores to find a diverse product base that caters to all customer profiles, especially kids. You may rush to their stores to purchase books, pens, pencils, etc. The stationary items available in the stores are not restricted to particular age groups, and you can find your necessities all in one place. On special occasions ranging from Valentine's day to friendship day or mother's day, they introduce gift items in the store to satisfy customer needs. Border's mission is to be a preferred place for knowledge and entertainment throughout the Gulf region.

https://www.almaya.ae/borders.php

About the Author

The main role of a distributor is to provide food and other related items such as cups, napkins, and plates to the food service operators. https://almayadistribution.ae/

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Author: Salman Butt

Salman Butt

Member since: May 23, 2022
Published articles: 7

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