Using pre-roll ads to increase landing page traffic

Using pre-roll ads to increase landing page traffic

We all see online video content on social media sites such as Twitter, Facebook, and Youtube. As a lot of people love to watch online videos, SEO companies in Dubai get tons of marketing opportunities for their clients.

Pre-roll ad defined

A pre-roll ad is a promotional paid video that plays before an online video. It is impacted by the stack of searches. It shows advertisements in your regular landing page campaign.

A pre-roll ad can be 6,15,30 or 60 seconds long based on the platform used.

Ways to increase landing page traffic by using pre-roll ads

Stick to these smart tips to produce record-smashing pre-roll ads for driving landing page traffic.

Don’t beat around the bush

Talk to the point in your video ad. Users are always prepared to skip your pre-roll ad. You only have a few seconds to convey your message.

As a digital marketing agency in Dubai, you should know that the trick is to offer the most significant details or something compelling in the first five seconds. In this way, you will supply your message even to viewers who skip ads.

Put accordingly

Marketers have a lot of choices for their pre-roll ad’s channel and targeting. A digital marketing company in Dubai should pick a tactic that suits its target customers.

Research your target customers before running any pre-roll ads. See where they often land online. Then, select your ad channel according to its:

• Audience: see if the users of this platform overlap with your target customers

• Format: see if the site allows the pre-roll ad length you need to use

• Features: see if that site has some features that can aid you in directing users to your landing page like a "send to phone" feature

Keep it top-of-funnel

Some viewers who watch your ad video maybe folks who are hearing about your business/brand for the first time. Therefore, don’t sound so salesy in your pre-roll ad.

Each consumer goes through a sales funnel as they gain more and more awareness about your brand. If you are a marketer at a digital marketing agency in Dubai, you should keep it ToFu (top-of-funnel).

Near the ToFu or the start of the customer's awareness of your brand, you should sound less pushy than you will near the bottom.

Moreover, place the ad video top-of-funnel by concentrating on amusing or informing your users. Leave the sales message for your landing page if possible.

Stay agreeable with your landing page

Sometimes it happens that we open a link on a pre-roll ad video about milkshakes and land on a landing page about smoothies. Similar topics, but still we feel a bit misled.

Here is the catch; don’t confuse viewers and offer a smooth transition from the ad video to the landing page.

It's fine to use slightly different subjects. But, the pre-roll ad should be somehow connected to the landing page so that the customers understand what they are going to see.

Kenny is an Seo specialist and an enthusiastic social media marketer. He loves to bet on the upcoming social media trends with his colleagues. While he gives good competition to Gen Z when it comes to capturing moments on his Snapchat