Salesforce Marketing Cloud Administrator Certification

Salesforce made it easier for businesses to access entire customer data from one source online and it absolutely was a less expensive and easier alternative for the long process. Salesforce doesn’t charge extravagant amounts for the licensing or registration either, which makes it the foremost preferred service platform.

It allows multiple groups or companies to possess a unified view of the customer, to allow them to understand the customer better and help them accordingly. It helps the businesses to interact with the shoppers and gather information about what they have and the way they might like their work to be disbursed.

The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to the practical application of the skills and concepts noted in the exam objectives below.This exam covers these key topics, each making up a certain percentage of the exam.

Digital marketing proficiency: 13%Subscriber data management: 18%Setup: 38%Channel management 16%Maintenance: 15%

By successfully passing the Sfmc certification exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management and can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests.

The Salesforce Marketing Cloud Administrator Certification exam measures a candidate’s expertise associated with the subsequent five key areas:1. Digital marketing proficiency• Being able to explain governance and compliance in relevancy digital marketing• Recognizing security best practices for data, permissions, and PII• Describing Marketing Cloud product offerings2. Subscriber data management• Being able to explain the contact model in an exceedingly given scenario• Evaluating data quality during a given scenario• Explaining preference and profile center concepts3. Account setup• Being able to implement the configuration of business units, users/permissions, and security/passwords in an exceedingly given scenario• Determining the way to configure integrations during a given scenario• Describing the features in Setup Home• Describing Marketing Cloud extension products4. Channel management• Describing the configuration of Email Studio, Mobile Studio, Social Studio, and Advertising Studio in various scenarios• Being able to clarify the concepts and typical use cases of Journey Builder5. Overall account maintenance• Describing solutions for data extraction and report generation in a very given scenario• Expertise in monitoring a Marketing Cloud account and providing system availability• Evaluating the advantages of additional Marketing Cloud products in a very given scenario.

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Digital Marketing Specialist at igmGuru.