Know How to Choose the Right Display Equipment

While planning the layout and design of a retail store, one goes through the decision of choosing the right shop display equipment or supermarket equipment. This can be very confusing and tedious for some people with no experience or knowledge in the concerned domain. However, there are plenty of options available online when it comes to shelving solutions, shopfitting warehouse, or any designing business space.

Picking the right display equipment or supermarket equipment is essential for the growth of your business. Attractive displays can drive huge huge customer traffic and enhance your revenue to a great extent. Displays are the prime reason for the shoppers to visit your store. Therefore, retail display equipment or shopfitting warehouse equipment must be chosen carefully.

Here are some tips that can help you find the perfect retail displays.

1. Practical Features Must be Taken Into Account

The kind of retail display you chose must complement the type of business you are running. For instance, if one sells cakes & ice cream then display equipment must complement good refrigeration features. Good lighting must be ensured and the opening must be big enough to easily access the food items.

When it comes to non-food products, it is relatively simple to pick the supermarket equipment. Shelving or shopfitting warehouse solutions for clothing, for instance, do not need glass protection. For jewelry and watches, it is advisable to have a glass case that can be locked. If your budget allows, you can have the not easily breakable one for safety purposes.

2. Aesthetically pleasing displays are the best

Carefully analyze the overall design of your retail store. You can enhance the aesthetic vibe of your store by using contrasting colors for the store's walls, furniture, and equipment. These display cases must appear intrinsic to your store’s overall layout.

The hierarchy of your products also plays a major role. You must ensure accurate placement of your merchandise at appropriate heights, preferably at eye level, for ease of accessibility to the customers. The placement of the products matters a lot. If the consumer is not able to see or reach the product then how come they’ll purchase it.

You can place your best-selling products or the ones that need more attention on the top shelves. Lighting can also complement these products. White light is suitable mainly for food, while some jewelry stores often prefer a little dimmer, warm white or yellowish lights to highlight gold or bronze pieces.

3. Strike a balance between the features and the price

A smart store owner invests a good amount of capital in installing the best & most suitable display cases. The more alluring or appealing your displays will look to the customers, the greater success rate of your sales will be achieved. Updating your display cases regularly is another way to entice the customers. You can win some amount of your money back by selling your used display cases at the end of the year at discounted rates.

You can purchase a display via a similar method. These bargain sales can cut down your expenses. You can also opt for warehouse sales. From time to time, big furnishing stores reduce the prices of products when they are planning to phase out a specific model. In case you have a vintage store, you might even come up with some good deals because oldies are goldies.

Customized display cases might also work for your retail setup. It might be a little pricier but it really depends on the shopfitting manufacturer or the space planner and also the kind of materials they are employing. Ensure that you don’t compromise the quality, durability, and style of your display cases.

I'm Preben Paulsen and working with Planova and they are leading manufacturer and supplier of Shelving solutions, shop fitting, retail store displays and best space planners in Europe.