Private label skin care

The large demand for skin care products in the US is great news for the private label skin care industry, but the more demand there is the more competition there is bound to be. So as the skin care industry continues to grow, the question becomes how to make one's products stand out. what matters is how well users say it works.

Skin care products are not just for women. More and more men are looking to look and feel younger and improve the quality of their skin.

However, many private label companies are rising to the challenge of offering high-performing and unique products—all at an affordable price point—and as a result, they’re staying competitive and luring in consumers.

Examples include the new entrants in the Skincare category containing skin Transforming Serum and Skin Transforming Foundation with SPF, available in many shades. "These hybrid formulas are a new synergistic influence facilitated by the "private label" best practices approach.

"A typical private label lab designs over many dozens of formulas per month, whereas the standard brand owner will launch only a handful of new formulas a year," says Sundeep Gill, vice president of research and development for Sun Deep Cosmetics. "The private label manufacturer’s focus on innovation has to be very keen to feed the immense need for new product development."

Quality – No compromise

For some private label lines, it’s their commitment to chemical-free formulations and the health of the consumer that makes them stand out among the competition According to research, marketers should consider targeting potential consumers online. The study finds that 80% of consumers aged 18-45 are attracted to the ease and convenience of online shopping. The Internet has made it easier than ever to compare generic, department store, and private label products so what really makes a line stand out are results. When deciding to try a new product, consumers will turn to online reviews and ratings to help them decide where to invest their money. And they are willing to invest in a skin care line of 3 or 4 products, but only if they think the results are worth it.

Location need not Matter – any more Thanks to Internet.

National brands used to have the upper hand when it came to location & supply chain affordability More and more consumers aren't just comparing products online; consumers are buying products on the Internet. "One locale where even small private label companies can compete on a fairly level playing field as national brands is on the online market and through social media." Utilizing social media to promote products, reviews, and news is a cheap and effective way to make a big impact on the sales & revenue front of any company.

Being a cosmetologist by profession and consultant for most of the spas I help them to identify the right organic products to be used in accordance to the climatic conditions of that region.