Few things you probably don't know about BBA in Digital Marketing

Time is changing rapidly, and the business economy has brought a vast difference in the working processes, giving birth to the latest and enhanced technologies and bringing actions into perspective.

And that methodology is Digital Marketing, which has established its benchmark by effectively promoting various services and goods. As a result, BBA in Digital Marketing is polishing students' skills, which would aid them in leading the working of a business on a digital scale.

Digital Marketing- You cannot ignore the learning!

These special features or benefits of Digital Marketing make it unique and allow numerous students to approach this learning.

BBA in Digital Marketing

The full-form BBA is a bachelor of business administration course in digital marketing. It is a three-year undergraduate program divided into six semesters. It imparts information about marketing techniques to attract customers through varied channels. In addition, it offers a complete view of executing and planning e-business and promoting their product on popular social media and search engine channels.

Why pursue a BBA in Digital Marketing?

Students who can employ imagination, creative reasoning, basic thinking abilities, and excellent interpersonal skills are ideal for this program.

Due to excessive growth and demand for qualified experts, many universities have started the BBA Digital Marketing course.

The role of a university in getting placements for its students is vital. For example, Mahindra University has provided 100% placement assistance to their students, helping them get placed in firms like TATA, EY, 1MG, CAPGEMINI, IBM, etc.

There are many reasons for choosing this degree, like Mahindra University BBA digital marketing fees structure.

BBA Digital Marketing Subjects And Syllabus

The BBA Digital Marketing course syllabus usually centers on the art of management

and digital marketing ideas.

It is intended to work with hypothetical and pragmatic learning and is spread out equitably across six semesters for three years. The basic syllabus looks like this-

• Business Economics and Accounting

• Social Media Marketing

• Search Engine Optimisation

• Business English Communication and organisational Behavior

• Business Mathematics and Statistics

• Business Policy and Strategy

• Research Methodology and Report Writing

• Entrepreneurship Skills and Abilities

• Project Management & Enterprise Business Systems

• Inbound, Content, E-Commerce, Affiliate & Paid Marketing

• Operations and Supply Chain Management

BBA in Digital Marketing scope

Digital marketing plays a crucial role in running and directing a business. Following are some of the significant roles a person can come to play in an organisation after their degree in BBA Digital Marketing scope –

• Digital Marketing Manager - The role is to promote and advertise the products digitally. They are also responsible for the improvement of your Digital marketing management cycle.

• Social Media Manager -The responsible for managing and creating new content for social media like blogs, stories, videos, and images to generate more sales and leads.

• Web Designer – The role of a web designer is to design the website of your choice to sell your products.

• Content Marketer - Create content for a business like blogs, articles, videos, etc.

• Other Roles - Here are profiles or designations in Digital Marketing depending on the company and its requirements. Some of the roles are Digital Agency Account Director, CRM Manager, Email Marketing Manager, E-Commerce Manager, Analytics Manager, etc.

Conclusion

The digital space is full of infinite options, and by learning digital marketing, you might end up with your ideal job. In addition, as numerous consumers turn to online shopping because of multiple options and easy access, businesses are thriving.

However, there are numerous steps involved in this process, where digital marketer graduates come in. They are there to ensure that the services or products reach their target audience and, by making their life easier, increase their company's sales.

As a BBA digital marketer graduate, you might be confused about your future opportunities. Still, about this one fact, you can be certain that the best choice for professional growth and success can offer you are limitless. Therefore, choosing this degree is the best option for you if you want to be successful in your life.

Mahindra University is an esteemed educational institution backed by the famous Mahindra Group- a 75 years old industrial group.