Small Business Website Design: Tips For Designing Your Website

If you are a small business you need to have some kind of presence online. Even if you do not intend to sell goods and services online, you need to be there. This is because around eighty percent of people who are looking for a service provider or retailer will only search online. The days when people "let their fingers do the walking" as they flicked through the Yellow Pages are long gone. If your business cannot be found by an online search, then it will not be found.

But just having a website is still not enough. You need a website that will appear at the top of - or at least near the top of – the online search pages. To do that you need great "Search Engine Optimisation", or "SEO". What is that? Well, SEO is the art of making sure your website is easy for the search engines that people use to find things on the internet are attracted to your website. SEO services are provided by companies such as ours with the experience and expertise to make your website a genuine tool for growth.

eBusiness UK has unparalleled experience in this field – we are a well-established web design company, Lancashire based with our roots deep in the small business community and we have been helping businesses like yours thrive on the internet for more than twenty years, so we know a thing or two about website design, and we are more than happy to share our expertise with you.

The first thing that you need to consider when you are designing a website for your business is how it looks. It is important to keep your branding consistent across all aspects of your company, so it would not make sense to have different a different logo for your online presence, for example. If graphic design is not something that you have expertise in it is a good idea to use a professional for this task.

The next consideration is what you want your site to be able to do. Nothing is written in stone here and your site can evolve over time as your business needs and ambitions develop, but you do need to make some basic decisions right at the start. Are you going to be selling goods and services online? If so you need to build from a solid e-commerce platform. Do you want your customers to be able to communicate with you through the site? Do you want customers to be able to book an appointment? As an established web design company in Lancashire we are always happy to work through these questions with you.

Perhaps the final web design task is to work out how you want your customers to move through your website. Your home page should be designed to guide your customers to the sections of the site you most want them to see, and again, your graphic designer is an invaluable asset here. Once all of those decisions have been made the whole thing can be put into the hands of a web developer whose job it is to actually write the code that makes the website design into a reality.

But even then, there is more work to do because however well designed you website is it will do your business no good if nobody ever finds it. That is where SEO services come in. Search engines use algorithms to find websites that contain key words relating to an online search. The more keywords the algorithm finds, the higher up the search results the website goes. Your site needs to be near the top of the results page if it is to be effective. When we do web design in Lancashire we build SEO into the heart of every site we develop. But it does not stop there. Ongoing SEO services are essential to keeping your site at the top of the search results over time. This is the digital equivalent of painting the Forth Bridge, and is always better in the hands of an experienced web design company.

So call us now and find out how eBusiness UK can help you build an online presence that grows your business.

Our 20+ years’ experience in the Digital World ensures we know what is required to take you to the top of Google’s search results and deliver results that work for you.