Jigsaw launches circular service with My Wardrobe HQ

The British fashion retailer will offer customers flexible short-term rental options from £6 per day, as well as through a monthly subscription offering a "rotating wardrobe" with access to ready to wear pieces, as well as accessories.

Subscribers will be able to rent two items at a time and two swaps per month for £59 a month, while for £79, they will get four items at a time with four swaps a month.

Alongside its rental service, Jigsaw is also introducing a customer resale programme as part of its plan to operate a circular model.

Customers will need to complete an online questionnaire before receiving a pre-paid DPD shipping label to send their items to Jigsaw. Once the items have been assessed and and made available to rent and or buy, the brand will issue a voucher to use at Jigsaw's online store.

Jigsaw also added that it is looking to launch resale in a flagship store in September 2022, allowing customers to physically hand in their pre-loved Jigsaw items and be rewarded with a credit or voucher that can be used online or in-store towards their next Jigsaw purchase.

Jigsaw Forever launched on 18 July at jigsawforever.com, with the option of re-sell launching in key stores from September 2022. Rental and resale are also available on mywardrobehq.com.

Jigsaw is the first brand to offer this "fully circular model" with My Waredrobe HQ.

Beth Butterwick, CEO of Jigsaw, said: "Sustainability is undoubtedly going to transform the fashion industry over the next 10 years. Our exciting partnership launch with MWHQ not only allows new customers to discover the beauty of Jigsaw via a rental and subscription model, but with the secondary market growing 11 times faster than the primary, it feels commercially sensible to explore re-commerce; this is how customers want to shop.

"Whilst our research tells us our customers value our products, often keeping them in their wardrobes for years, Jigsaw Forever takes this a step further putting the planet and our customers at the heart of what we do. With style longevity over disposable fashion, this model opens us up to a much broader audience of age groups to fall in love with Jigsaw."

My Wardrobe HQ chief executive and co-founder, Sacha Newall, said: ‘‘Jigsaw is one of the great British fashion brands, it has a history of being a pioneer both in terms of servicing its customers and sustainability. My Wardrobe HQ is honoured to have been chosen as the recommerce partner for this incredibly exciting project. Textile waste is a huge problem globally and it marks a new era when a company as well respected as Jigsaw is choosing to tackle the problem head on."Read more at:blush pink evening gowns | mint green formal dresses

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