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6 Reasons To Move Your Take-Out Ordering Process Online
Posted: Jul 25, 2022
The pandemic affected the hospitality industry the most but many restaurants survived and even thrived despite the hard times. One thing that helped these restaurants is going digital and finding innovative ways to continue serving their patrons.
Most restaurants did this by building a simple website for the restaurant and integrating an online ordering system for take-out & delivery.
70% of consumers would rather order directly from the restaurant than through a third party app. What better way to capitalize on this than to have your own online ordering system for take-out or delivery?
What is an Online Ordering System?Simply put, it is a software that lets restaurants accept orders and payments without having to come in physical contact with their customers. Depending on your restaurant’s capacity, the order can be picked up by the customer over the counter, at your doorstep, curbside, or it can also be delivered to them by you or through a delivery service to the customers, or both.
Why Should You Have Your Own Online Takeaway Ordering System:Over 90% of customers try new dishes when ordering take-out or delivery!
What better way to make it easier for them to order food than by having your own Online Takeaway Ordering System? There’s more!
Reduce Admin Work:Having to man the phone or even take orders as customers mill at the restaurant waiting to get their takeout can be overwhelming. Let’s not forget having to keep track of the order in which orders were placed, delivery times, and manually clubbing orders based on order time or location…. Phew!!
An online ordering system automated all these tasks and gives you all the order details you need in a single pane of glass view!
Reduce Order Errors:When taking orders face-to-face or over the phone, it’s easy to get the phone number, address wrong or even the order itself wrong.
An online ordering system makes it easy and convenient for the customers to place orders, add customizations, and provide phone numbers and address information without worrying whether it was noted down correctly or not.
Returning Customers:Having an online ordering system for takeaway will keep your customers coming back for more because,
- They won’t have to wait in line to place or pick up their orders
- They can place orders from anywhere
- The whole process can automated & contactless
- They can choose to let your system remember their details making their next checkout quicker
As a marketer, this is the best part of an online ordering system for me!
43% of restaurateurs believe third-party apps make it difficult to build relationships with their customers as most of them withhold data!
Remember, data is not just phone numbers and addresses but through an online ordering system you can understand your customers’ favorite dishes, how often they order, when is their favorite time to order, and so much more!
You can use these details to engage with your customers through your marketing activities like email marketing, social media posts, etc. You can also use this to give your regulars special discounts and promotions!! The list is endless!
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6 Reasons To Move Your Take-Out Ordering Process Online
About the Author
Restaurantify is the place for restaurateurs to seek support in getting an online business window active immediately.
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