Digital Marketing Do it Yourself! How To?

Do you own a business?

Are you a start-up?Are you in a profession?Do you belong to an NGO? Expensive Publicity Platforms

Well, there are so many activities that depend upon publicity for creating awareness, engagement, and for goal conversation. Publicity is central to all activities unless you wish to fail unnoticed without achieving what you aimed for. Before the advent of social media publicity cost money and there was no alternative. Those with limited budgets rarely succeeded since small awareness campaigns were not that effective. Newspaper Ads, Paper Ads, TV Ads, advertisements in print media, banners, and hoarding were sufficient for you to financially drain out. The business had become the monopoly of those that had opulent resources and moolah to sustain long-term efforts.

New Advertisement Paradigm

With the increasing popularity of the Internet, and the launching of search companies like Google, small budget companies, and professionals could afford to go online. But if the campaigns failed they made reaching the break-even point very difficult. Advertisement failures affected businesses that depended very much on publicity to thrust forward their products and services to the consumers and clients.

But fortunately, the hard-fought competitive battles online are now being organically won free of cost on the Social Media Front.

Do It Yourself Publicity Online

Yes DIY Campaigns can be created and run organically without any costs. This is do-it-yourself publicity and most dedicated entrepreneurs succeed.

How?

Well, there are some basic prerequisites:

Familiarity with Social Media Networking Sites:• Facebook• LinkedIn• Instagram• Twitter• Pinterest

If you are familiar with these mediums and can create posts that attract and engage you are on the publicity bandwagon free of charge. But remember the goodies do not float without time and efforts dedicated to creating awareness of your product and services. You need not be an expert content writer or visual artist on digital media good sense of communication and putting your point across are enough. For visuals, you can use relevant photographs, free infographics, and videos.

Social Media Marketing Secret for Success

The secret behind success in Social Media Marketing is content creation on-site, article or content publishing sites, and blogging. The ability to create visuals helps on platforms like Instagram and Pinterest.

Regular unique posts on social media pay a rich dividend but for busy professionals and entrepreneurs, this can be done on weekends as well after office hours. Organic social media marketing does not take much time it requires dedication and consistency. Without consistency, the efforts will feeble out and you won't reach the zenith.

While content posts are very effective added visuals multiply the impact of your efforts in highlighting services and products. When you are consistent with posts you are bound to create an online reputation and trust that effectively draws prospective clients and customers towards your offering.

Blogging helps immensely in do-it-yourself social media marketing. Consistency in posting relevant content and visuals aimed at the target audience is a short journey to success. Blog posts like articles and ebooks should be bookmarked on popular sites. The links should be posted on social media sites for your readers or followers. There are many blog aggregators on www and you should post your blogs on them. Guest blogging is a good medium for lead and referral generations.

Discovering Search Terms that Matter

Before launching your content and visuals please become familiar with keyword research and hashtags. Discovering effective keywords does not cost money. Many keyword tools will enlighten you as to what words and phrases people use to search for solutions or answers to their queries. Use common sense, study similar sites on the SERP (Search Engine Result Pages) and use the tool to get acclimatized with keyword research. Your understanding of the topic will also help if you are deeply involved and committed to work.

Local Listing for Marketing

Brand awareness or publicity at the local level is rewarding for people to trust local services and products greatly. Hence you Google My Business pages to create a local presence by adding relevant terms and website along with the address and visuals.

Similarly, you can create LinkedIn and Facebook Pages for promoting your posts and hence the company or the profession. List in some good local topic relevant directories and classifieds. If you own a website then follow search engine guidelines and link your website to all the posts. This will help greatly in promoting your services, business, or profession.

Email Marketing

As you proceed and communicate on the Social Media Sites you will enhance the prospective client database. Use the emails for email marketing by sending relevant messages, newsletters, or mailers to promote your business. Indulge in email marketing regularly, especially on big occasions but please do not overdo it and provide the option to unsubscribe. Sending unsolicited emails is spam hence avoid communicating with people not on your contact list.

Do It Yourself SEM

Search engine marketing costs a lot of money when you advertise on Social Media Sites and Google Adwords.

If you can consult a digital marketing company for advice it will help greatly. Otherwise, be a literate marketer by reading relevant literature on the Internet.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.