Digital Marketing Course in Chennai | Digital Marketing Training in Chennai

https://bitaacademy.com/course/digital-marketing-course-in-chennai/

Best Digital Marketing Training in Chennai, Institute in Chennai with Placement. 100% Real-time Training Digital Marketing Course in Chennai.

What exactly is digital marketing?

Digital marketing is the promotion or publicity of a business using various online platforms such as social media, search engine optimization, websites, etc. It is a cost-effective and sensible strategy to contact customers worldwide with a high success rate. Also, it enables you to connect in real-time with your customers and introduces you to global marketing.

Various Types of Digital Marketing

• Search Engine Marketing (SEO)
• Content Marketing
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Email Marketing

The Advantages of Digital Marketing

• Digitalization is the face of the period, and no firm can reach the global market without focusing on online clients. This is where Digital Marketing enters the corporate sector.

• It is critical to its growth potential, making it a top priority for every business. When used with other digital marketing strategies like SEO and PPC, content marketing will provide a higher response, more income, and enhanced ROI at a lower cost.

• Digital marketing allows you to view your customers’ reactions to your marketing campaigns and your online competitors’ plans, which assists you in efficiently adapting your marketing tactics to the target demographic to boost your organization.

• Customer engagement is essential in digital marketing, and you will learn more about it in our Digital Marketing Certification Course.

Syllabus of Digital Marketing Course in Chennai

PART 1: Basics of Marketing

• What is Marketing

• Branding

• Advertising

• Promotions

• Sales

• What do you know 4 P’s of Marketing?

• Deep Dive on STP

PART 2: An Overview of Digital Marketing

• What is Digital Marketing?

• Different Types of Digital Marketing

• How is Digital Marketing different from Traditional Marketing?

• Deep Dive on Traditional Marketing Funnel

• Brand and Product Visibility

• What do you know about targeted and non targeted traffic?

• How to convert traffic into leads?

• A Brief view on Visitor Engagement

• Deep Dive on Visitor retention

• Do you know the ways to decrease bounce rate?

PART 3: How to earn money online?

• Do you know how websites earn money online?

• How to create blogs?

• Google Adsense

• Deep Dive on Affiliate Marketing

• How to earn money from youtube?

PART 4: Importance of Website in Digital Marketing

• A Brief view on web browsers and websites

• Deep Dive on Domain names and extensions

• Web Hosting

• How to purchase the best domain?

PART 5: How to create a website in wordpress?

• An Overview of WordPress

• Benefits of WordPress

• How to install wordpress?

• Deep Dive on wordpress dashboard

• How to install and customise themes?

• How to create categories, pages and hosts?

• Do you know how to add menus and widgets?

• How to install plugins?

PART 6: Keyword Analysis

• What are keywords?

• Different types of keywords

• Deep Dive on Keyword ideas generation

• A Brief view on google keyword planner tool

• What do you know about the keyword research process?

• Google Search Operators

• Deep Dive on Competition Analysis

PART 7: SEO

• How does the search engine work?

• What do you know about crawling and indexing?

• A brief view on page ranking mechanisms

• Deep Dive on Google Sandbox

• What do you know about SERP?

• Google Algorithm Updates

• How to fix panda, penguin and hummingbird updates?

PART 8: On Page Optimization

• Basics on On-page factors

• How to set a title for the page/post?

• Description

• URL

• Headings

• How to optimize file name of the image?

• A Brief view on keywords placement

• What do you know about keyword ratio and density?

• Content Quality

• Deep Dive on Plagiarism checking tools

• How to create robot.txt?

• How to create and integrate sitemap?

• Site Speed Analysis

• How to optimise image size?

• Deep Dive on Anchor Link Optimisation

• Deep Dive on Google Analytics Integration

PART 9: Off-Page Optimization

• What do you know about off-page optimization?

• Link Building

• Different Types of Link Building Methods (one way, two way and three way)

• Backlinks

• Directory Submissions

• Social bookmarking

• Local Business Listing

• How to use classifieds for inbound traffic?

• How to generate links from QA sites?

• What do you know about Guest Blogging?

• Blog Commenting

• Link Analysis Tools

• What do you know about Domain Authority

• Do you know the factors that influence domain authority?

• How to increase the domain authority?

PART 10: Google Webmaster Tools

• How to add a website to google search console?

• How to set geo target location?

• A Brief View on Search Queries Analysis

• External Link Reports

• Crawl Stats and Errors

• How to fix 404 Errors?

PART 11: Location Based SEO

• Google Business Listing

• How to create a knowledge panel for your business?

• What do you know about map listing optimizations?

• How to increase business visibility through local SEO?

PART 12: Google Ads

• How to set up a google adwords account?

• Deep Dive on adwords dashboard

• PPC

• Bidding

• CTR

• Quality Score

• Types of Campaigns

• How to create a search campaign?

• How to create a display campaign?

PART 13: Google Analytics

• A Brief View on google analytics

• How to set up an analytics account?

• A Brief view on dashboard

• Types of Goals

• How to set up goals?

• Bounce Rate

• How to integrate google ads and analytics account?

PART 14: SEO Reports

• How to use tools to analyse SEO?

• SEO Audit for your Website

• How to create SEO reports using this tool?

PART 15: Social Media Marketing

• Facebook

• Twitter

• Linkedin

• Instagram

• Youtube

• Quora

• Email