Free event invite templates for invitations in email campaigns

Every great event needs greater marketing.

Download HTML event invitation template free for your event. So choosing the best event invite template would significantly boost your event ticket sales online.

And while marketing for any event, email invitation has a very crucial role to play. Event invitation email would be the very first point of contact with many of your potential attendees. Therefore, choosing the best event invite template would play a significant role to boost your event ticket sales online.

Want the best email invitation template for your events? You are at the right place.

So, let’s jump into it.

What is Event Invite Template?

Your event’s email invitation can be the very first interaction with most of the potential attendees.

Your event’s invitation template would highly influence the choice of whether to attend or to skip the event. If your email does not create an impact, it might negatively affect participation in the event.

Your online event invitation mail must be impressive for building a long-lasting brand image.

AllEvents.in organizers have noticed 33% of their ticket sales with Email marketing. Email marketing is the leading marketing channel after social media promotion.

Event invites with email marketing

You can send event invitation emails to different audiences to make them take the final call to action.

Leads from paid event advertisement

Past event attendees

Purchased leads

Interested candidates (Feature in AllEvents.in)

Key elements to include in your event Invite Template

Before diving into examining the event invitation template elements, you must be clear with four basic questions. That will make you more clear about communication and the flow of event invitation email-

Who is your target audience?

Why would your audience attend our event?

What incentive are we providing to your audience?

How are you different from others?

Once your thoughts are clear, you can design your event invitation email and registration form in a better way.

Tips that will make your event invitation email appealing enough

Use Catchy Subject line

According to Mailchimp, the average open rate of emails is 20.51%. And the very first impression of any email is through its Subject line.

The subject line and event description are the deciding factor whether your audience will be exposed to your event invitation or not. It directly affects the open rate of your email.

At this point, you need to decide on a catchy email subject line that can induce users to open your email.

Keep the subject line relevant, providing the event name in the subject line that clears your audience’s context.

The subject line must always be in alignment with the event’s occasion and the essence of your business.

Find the best catchy email subject lines for your event. Here are some examples.

Meet [Speaker] at [Event]

We present to you [Event]

An event lined up just for you

Had a bad week? Join [Event]

Let’s meet at [Event]

You are cordially invited to [Event]

Check the list of performers performing at [Event]

Your favourite event happening in your city

Hey [Name], free this weekend?

We are ready! Are you?

Experience the best at [event]

Don’t fear missing out on [Event]

Check the basics for the invitation template

Always include the basic information that the audience needs to know about your event.

Make sure to check all the boxes of the following list in all your event invitations.

Brand logo

Event poster

Title

Date

Time & Duration with time zone

The Guests/Instructor/Performer’s list

Location(Online/Offline)

Registration fees and link to the event landing page

Contact details

Email invite templates: aesthetics and flow

The event invite’s design would decide whether the person would stay or leave after opening the email.

How well you design your event invitation template will also greatly impact your company’s overall brand image and event ticket sales online.

Your event invitation template must visually appeal to the audience to induce them to purchase your event ticket.

Download Event invite template

Use an engaging and conversational tone

Your event invite template must be in alignment with the theme of the event.

Here are some examples:

Excitement tone for fun and entertainment events

The professional tone for a business event

Use lingo if you are targeting youth

Apart from this,

We should keep in mind that Nobody likes boring detailed paragraphs but a conversation. Humanized & conversational tone will interest your customers more to read your message.

The colour scheme should resonate with your brand

Colors are the very first elements that communicate with your audience.

With colors, one could quickly determine the brand, the event of the event, the event’s theme, the targeted niche, and overall business strategy.

Colors are essential to creating your brand identity. Some brands like Zomato, Uber, Apple, Dunzo have associated themselves with a single color scheme to capture the audience’s mind space.

Colors also create a link with the nature of the event.

Selecting the perfect color scheme for your event would yield better results.

Study your consumers’ perspectives while creating the design for your event invitation email.

Different categories of events would have different color schemes.

For example, on the occasion of a business event, using soothing colors in your design would please your audience, while for a party, bright colors in your design would engage your audience more.

Be creative in designing

The design of your event invitation is the perfect place to show your creativity. Based on how creatively you design your email invitation, one would want to attend your event.

Creative use of colors, fonts, and infographics can help you grab the audience’s attention. You can also use animated elements and GIFs to make your invite design more engaging.

While designing your event invitation email, make sure that it resonates well with your brand so that anyone could easily recognize it.

Consider using the following points in your event invitation design so that it can resonate with your event promotion ideas –

Keeping it simple

The simplicity of your event invitation template is the key.

The attention span of the audience on any email is deficient. The simpler the communication, the better would be the pre event engagement.

Be straightforward with your message and use the space in your template judiciously.

Go singular

We should never forget that email communication acts as one-to-one communication though you send it to mass. While drafting a message, there should be no use of plural adjectives. You should rather keep singular adjectives only as if you are talking to one person only.

Content of your Event invitation emails

Keep the following points in mind to sell tickets online–

The content in your event email invitation must be very crisp and clear.

The audience of your email would not like to read lengthy texts.

The shorter the content, the better readability. Avoid including content that is not necessary.

Add the "For more information" button to direct your audience to your event page. It will help in increasing traffic on the website of your organization and enhance your brand name. You can retarget visitors to your event page with paid ad campaigns also.

Use of catchy Invitation Phrases

Using catchy invitation phrases and event captions in your email can help you engage with your audience.

Be warm in your greetings and creative in inviting.

Some phrases that you could use are

Guest (Check), Venue (Check), Logistics (Check), You (Confirmation awaited)

We would be waiting for you at [Venue] on [Date and time]

We are all set. Only your presence is awaited.

An exciting experience is waiting for you at our event.

GoAllEvents is an Event Ticketing Platform that helps event organizers to Sell Tickets Online