Digital Marketing Creating Diverse Touch Points for Customer Interactions

Vital Marketing Communications

Touch Points in digital marketing are business communications where customer interaction on a personal level or with an organization or a company takes place. In the digital marketing ecosystem, these are planned and craftily executed means of business communications. Although fortunate encounters can take place anywhere on social media or the vast www during the customer journey these communication starters should be well planned in both organic and paid media campaigns. No physical encounters take place online, it is the engaging experience and brand perception that influences potential clients or customers.

Touchpoints exist in customers' physical journeys as well in brick-and-mortar establishments in the twin scenarios B2B and B2C. Remember all interactions are vital for a successful marketing campaign, the result is an increased customer base and a high level of conversions.

Potential buyers, followers, or subscribers may find your brand, products, or services just anywhere. It could be through a website, Ads, marketing pr, newsletter, email, blog posts, forums, or reviews and testimonials. The touchpoints make an impact if they are problem-solving, relevant, appropriate, and part of the buyer personae's agenda. Endearing ones create an affinity with a brand, invoke delight, or engage positively, these are indices of success.

Though interactions that culminate from testimonials and reviews may be outside your control, nevertheless, a vigilant tracking mechanism or social media insights will help make out the status of your online reputation whether it is negative or positive for a remedial step forward. Thus, it is vital to ascertain each and every interaction that your online marketing plan initiates in order to design better customer experiences.

Influencing The Decision Making Process

Carefully crafted touchpoints are highly productive in a decision-making process. Before you drown in the maze of this jargon let me state a few examples of touch points in digital or social media. The digital touch point strategy includes presence on SERPs, carefully crafted online advertisements, on-site banners, eCommerce stores or virtual shopping, reviews about your site, and a blog post with a link to your eCommerce store or site. Several instances could be created by a marketer to engage and tap a potential customer and influence him or her for goal conversion.

A customer journey or a buyer personae pathway is not a simple funnel since goal conversion is not achieved in one stroke. It is a complex journey, and each and every step is carefully optimized for creating a positive brand impression or affinity towards a product or service. The content should be compelling to convert online since buyers are much more impacted by referrals and references on the ground than in cyberspace. Peer referrals especially the organic ones are most trusted and 92% of customers trust them more than online propaganda.

Social Media Platforms & Market Places

The social media platforms are multipurpose yet they have online stores or integrated shopping features. Although meant to communicate and create online communities that include potential buyers or subscribers the shopping features and social signals enable online marketing, retargeting, and sales. Social media networking sites including blogs have the potential to generate one-click buys or subscriptions thanks to content that are effective in persuasion and make a strong impact. Notably among these are Facebook and Instagram which integrate robust shopping features.

eCommerce sites like Amazon are preferred 3rd party marketplaces to create productive touchpoints for product sales. There are other shopping sites not mentioned here and it is upon each to choose which one to subscribe to.

Landing Pages are meant for conversions so are product catalogs and brochures online. Detailed descriptions, UX, UGC posts, price, ratings, reviews, images, videos, and 3-dimensional views are all smartly inserted to convince and guarantee a positive experience to convert. The virtual space can depict as a real-life scenario using these attributes. One important aspect digital marketers should keep in mind is that a customer can leap from any part of the funnel. Hence regard to customer acquisition and retention principles at each step are important. Remember! Optimize each and every step and focus on the prepurchasing stage as well as the post-purchase stage after the sales have been made.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India