8 Location-based Marketing Features That Attract Nearby Customers

Want to stand out in your local community? Is word of mouth not cutting it? We get it - people are still unsure and need a simple nudge, which only location-based services marketing can provide at the right time. But which location-based marketing features are the best, at least enough to cause excitement or fill out a form to confirm you have their attention?

We'll get to that subsequently, but did you know that when you run a professional services campaign, people may not want it right away? Most location-based services marketing experts understand that enticing the audience with a proverbial carrot they can't refuse is a recipe for disaster. The goal is to warm people up to the point where they will abandon all other options and recall your brand when they are in need. It could be days, weeks, or months. It's not so much about how long you have to wait before being called into service as it is about how well you've become a household name in order to get a callback from the local community.

How do you make a calling card that people will respond to using location-based marketing? That's what you're about to discover. Without further ado, let's dive into the 8 amazing location marketing features that will win over any customer in your area.

8 Location Marketing Features Worth a Second Look

Marketing without following regulations can have serious consequences for businesses. Location marketing dos and don'ts differ by industry and region. If you're unfamiliar with industry guidelines on location-based marketing solutions or the features that can result in consistent sales and traffic, this is the place to start.

1. Better targeting and low-cost marketing

Did you know that location-based marketing will significantly reduce your spending? As more users connect their lives to connected technology, it enables personalized marketing across any region. It will be far less expensive to create a targeted campaign that people are more likely to respond to. When you receive a promotional offer while in the vicinity of a mall, your action within a geofence could be the reason that triggered the ad.

1. Always know the right audience

Today, knowing your audience to some extent isn't enough to segment them into groups based on their search behavior. To create a personal value proposition based on individual choices, you must conduct extensive research, starting with where your audience lives and spends time. Because smartphones have achieved greater penetration than any other digital technology in recent years, marketers can use the flood of data from personal devices to not only increase their reach but also to push relevant ads that are likely to influence purchasing decisions. When you combine this with the use of geofencing, you get the right intervention strategy rather than constantly buzzing around people for their attention.

1. Target any region

You're wasting money if you're not using the location marketing feature that comes with Mapsted's indoor positioning. Don't waste your marketing dollars trying to please everyone. Try Mapsted's location marketing to narrow your marketing activities and engage people within a specific geographic area. People within a state, county or city block could be affected. This way, you can cater to a specific demographic and never miss out on a potential opportunity that presents itself.

1. String marketing performance during lull times

While other businesses suffer during an economic downturn, many prefer to stay low and avoid risky marketing decisions that would necessitate allocating a sizable budget. With location marketing, you can simply shift your focus to thriving economic regions and control opportunities there rather than waiting for the bad times to pass. Furthermore, with location-based marketing, you can target promotions to mobile users who are constantly connected to the internet via their phones.

1. Keep engagements warm

When engagement ends in traditional marketing, the brand is forgotten, but not in location-based marketing. With the digital layer in between, it's an excellent channel for maintaining warm engagements with people within the targeted geography. You can thaw every frozen opportunity and create an all-season relationship that is difficult to end if you can service their needs in their physical location.

1. Efficient segmentation

Today, location-based marketing companies know full well that segmenting by geography and demographics is easier than general segmentation. They assist marketers in reaching people within a geographic area with a niche value proposition that is always well received.

1. Better engagement rates

The high number of engagements is another great advantage of using location-based marketing. Because the audience is segmented and identified from a serviceable area within local geography, advertising becomes easier. A location marketing strategy is also more efficient than a traditional one for increasing brand awareness.

1. Easy to target impulse buyers

People who buy on the spur of the moment are easier to target with geofencing. Set up a geofence around the busiest areas and you'll notice people who are showing signs of buying. Then, with a few customized coupons or eye-catching advertisements, you can capture their attention and convert them into paying customers. This method of marketing allows you to keep more marketing dollars for yourself rather than spending them on people who are prone to changing their minds.

Conclusion:

That concludes the eight location-based marketing features available on Mapsted's top location marketing solutions. Going abroad with your campaign in traditional marketing may result in marginal leads of which a majority eventually drop out of the buying cycle. This is not true in the case of location-based marketing. They are targeted at people who are most likely to convert because they are segmented not only by purchasing behavior but also by proximity to malls or shopping centers. With strong flavors of "local support," brands can launch powerful campaigns all aimed at a niche audience that feels valued in the marketing journey.

A tech-savvy blogger and writer. I take great interest in learning about new innovations in technology and how it is changing our world.