Invisible Marketing: Hidden Tells what Drives User into Conversions

Marketing for the longest time had been considered an unnecessary expense that just ballooned the company bills and readjustments needed to be made to account for all the ‘marketing’ expenses. Well, this was something that was done earlier. Now things have changed dramatically. There are business expenses that are accounted for in a separate balance sheet and the marketing costs are accosted for separately. That's how important this has become in the past few years.

With the advent of social media and its associated platforms, the game of marketing has been brought to a completely different level. It is no longer about some person in the company block working inside his office cubicle, trying to come up with catchy slogans and tickling music to attract customers into buying the company’s services. It is no longer about that.

It is about framing the company’s policies in a way that matches up with the trending topics of the day which consequently gives up more eyeballs to the company’s products. This ensures more revenues in a shorter span of time that can be collated with the help of modern-day data analytics tools and assorted mechanisms. This is the new age game of marketing that companies have started playing up.

Changes in the marketing world

Social media transformed things as no other thing has done in the last century. But things started changing in the 70s when modern-day civil societies started taking shape in many parts of the world. This was the time before the boom of information technology and yet humans had developed many innovative ways of selling their products, be it the mobile ice cream vending machine or the use of big posters and radio, there had been a mad rush to find the right customers for the right product that led to the diversification of strategies that could be employed for the better implementation of product revenue models.

The internet and the coming of the age of cellphones totally transformed that, but on the whole things had started to take shape prior to that only. It was only a matter of time before the best of what the human mind could offer for marketing came to the fore and swept the world as we know it today. In this bubble, many people came up with the idea of custom t-shirts that would show what people wanted to show in relation to their products.

Innovative methods of marketing

The use of the internet, social media, big banners, and roadside banner heads have been a common sight to watch. But the new age marketers have found out something that was not known to their predecessors. They have started using the daily lives of people and the various things that they use for their sustenance as a method to push forward their marketing agendas to the public.

This includes the use of personalized t-shirts, apparel, watches, customized advertisements, AI-driven video recommendations, etc. All these methods have been used to push through a certain agenda by large corporations who own these platforms.

There are several other methods of pushing their ideas into the public sphere that nobody can ignore. There are thousands of emails that fog the email inboxes that push us into thinking about a certain product in a certain way. Bus stops have been another target pit for the corporations who have looked to maximize their profits while we wait for our bus to arrive at a bus stop. The marketing banners that are put up inside the bus stop are as big.

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