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Video Streaming Software Market Forcast to 2026

Author: Sagar Salgare
by Sagar Salgare
Posted: Aug 12, 2022

According to Business Intelligence Insights "Global Video Streaming Software Market" is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.5% during the forecast period, to reach USD 17.5 billion in 2026 from USD 7.5 billion in 2028

Regional Analysis:

Market Dynamics:

  • Driver: Increasing penetration of mobile devices and internet users.
  • Restraint: High content creation cost and threat of content privacy.
  • Opportunity: Growing preferences for online streaming services over traditional TV.
  • Challenge: Growing threat of video content security and privacy

Driver: Increasing penetration of mobile devices and internet users

Media consumption in digital format is increasing significantly across the globe. The rise in the number of devices capable of supporting digital media, along with the growing access to high internet speed, provides consumers with an option to access the media content of their choice, be it information, entertainment, or social activity, anytime and anywhere. Among all the digital devices used, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has witnessed unprecedented growth in the last five years. The use of smartphones is growing across the globe. As per the 2019 data, 2.71 billion people in the world own a smartphone. The online video trend is exploding the amount of internet traffic generated at a high rate. It is expected to account for nearly 60% of the total internet traffic by 2021. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, more and more media consumption is taking place via digital platforms. According to research, viewers stream more than 2.5 hours of video content every day on their smartphones. These factors, along with some of the others, such as the growing trend of mobile video streaming and the availability of high-speed internet at low cost, have fuelled the growth of the video streaming software market.

COVID-19 Impact

The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the video streaming software market. Mandatory containment measures and health safety compliances have led to increased VoD and OTT subscriptions, as most of the people are staying at home. Also, due to sudden disruptions in supply chains across verticals and containment measures, several offices have shut down while most of the enterprises have adopted the ‘work-from-home initiative. This has further boosted the use of video streaming for business continuity purposes, such as internal communication, training and development, and large audience engagements across the globe. As per industry experts, most vendors in the video streaming or related markets have experienced an increase of 20-40% in their customer base due to the pandemic. The video streaming software market report analyzes the adoption trends, growth potentials, key drivers, competitive outlook, restraints and opportunities, key challenges, market ecosystem, and value chain analysis. It presents a detailed analysis, market sizing, and forecasting of the emerging sub-segments of the market. The report has been segmented on the basis of component, solution, streaming type, service, deployment mode, vertical, and region.

Top Key Players Analysis:

The video streaming software vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors offering video streaming software and services globally IBM (US), Kaltura(US), BrightCove (US), Panopto (US), Haivision(US), Vimeo(US), VBrick(US), Polycom (US), Qumu (US), Sonic Foundry (US), MediaPlatform(US), Akamai(US), Limelight Networks(US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo(US), Wowza(US), Dacast (US), Zixi(US), Kollective Technology (US), Muvi (US), Movingimage(US), Vidizmo(US), Ravnur,Inc. (US), uStudio (US), Contus(India), and Vidyard(Canada).

Read our strategic analysis: https://www.marketsandmarkets.com/Market-Reports/video-streaming-market-181135120.html

About the Author

Business Intelligence Insights is the global provider of market intelligence, consultancy services, and syndicated & customized reports. We are focused on assisting business leaders and suppliers in making decisions

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Author: Sagar Salgare

Sagar Salgare

Member since: Jan 18, 2022
Published articles: 12

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