Content Aggregator Website Examples and How to Build One

You’ve probably run into websites that gather content on a single page from a variety of blogs and sites around the internet. Content aggregators, as we call them, keep on earning recognition among publishers and consumers, since they provide a win-win solution for all parties.

To get content for the aggregator, the website owner doesn’t have to pay publishers. Usually the only costs of running an aggregator are for technology. Content aggregators give publishers the opportunity to reach a larger audience. And users can find anything they want from a variety of providers on a single website.

So how can you break into the content aggregation market? In this article, we’ll talk about great examples of content aggregators and provide some insights on how to craft your own content aggregator platform. But first let’s answer the question: What is an aggregator?

What is a content aggregator website?

A content aggregator is a website that collects different content including news articles, social media posts, images, and videos on particular issues from around the web and makes them accessible in one place. Take Techmeme as an example. It’s a one-page news aggregator that presents a filtered summary of technology-related articles, reports, and analysis. Another great example is Feedly, a content aggregator that collects feeds from a range of sources all over the internet on a variety of topics including design, marketing, business, politics, and science.

NOTE: Content aggregation is not plagiarism. Plagiarism means using content without permission from the author. Content aggregation is presenting somebody’s work with proper credit and a link to the original source.

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Get in touch?Content aggregation vs. curation vs. syndication

There’s often a serious misunderstanding regarding content aggregation, curation, and syndication, as they’re fairly close in meaning. To prevent confusion, let’s look at each of these practices in more detail.

Content aggregation is the automatic collection and grouping of content from multiple sources on a particular topic. AllTop provides users with a variety of headlines from popular websites on different topics such as news, tech, sports, entertainment, health, lifestyle, and business.

Content curation is more than just collecting content. Content curation is about selecting the best content that’s valuable to the target market and usually includes some commentary, context, or views. Great curation is a key element for success. According to Shama Hyder, the CEO of Zen Media, quality content curation means reaching the right audience with the right message at the right time.

Content curation assembles, categorizes, comments on,and presents the most relevant, highest quality information tomeet your audience’s needs on a specific subject.

• Joe Pulizzi, founder of the Content Marketing Institute

An interesting example of great content curation is the NextDraft app. Dave Pell, creator and editor of NextDraft, summarizes the ten most interesting and important news stories of the day from his own perspective and provides links to the original sources so users can read the full stories.

Content syndication is about republishing content on third-party websites? aggregators? with links back to the original content. Syndication is the opposite of guest posting, which is publishing unique content on a third-party platform with a brief mention of the author and their blog. Some of the articles on Fox News are syndicated content. When republishing content, Fox News indicates the author and the source where it first appeared.

Content aggregators must provide benefits for news publishers

There are mixed views on the interactions between aggregators and publishers. At first blush, it looks like aggregators provide content producers with new ways to reach target users and subscribers, but in fact not all content aggregators are interested in meeting publishers’ needs. Some aggregators don’t care that much to promote a publisher’s brand, but rather their own. These aggregators don’t provide publishers with data on who reads their content, what content users read, and when they consume it, so publishers aren’t able to create strong relationships with readers. Content creators may thus have little authority over their content and not own the audience. Additionally, some aggregators choose what content to distribute.

There’s still some room for compromise between aggregators and news publishers, however. The secret lies in mutually beneficial cooperation without aggregators trying to take all the credit.

Radhika Shukla, a regional business development director for News Republic, says that to be of benefit for news publishers, content aggregators should provide reach, revenue, recognition, and insights.

• Content aggregators should help news publishers reach a wider audience.
• Aggregators should produce revenue for publishers.
• By partnering with aggregators, publishers should be able to gain recognition for their work.
• Content aggregators should provide publishers insights as to what kind of readers consume their content, what articles are most popular, and when users are consuming their content.

Seven great examples of content aggregator websites

Since content aggregators provide convenience, more and more consumers are interested in using these platforms. This is why there are lots of aggregators built each year. Some have already achieved great success and won the hearts of users.

So let’s take a look at the best content aggregator websites!

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