Mobile Application Development What is Trending?

Customer trends and the usage experience provide direction to application development managers, and the innovations are shaped accordingly. The evolution of any product or service in demand is indispensable and hence mobile application development technologies and processes are being innovated by leaps and bounds. This is happening by adopting newer technologies and frameworks propelled by inculcating the latest methodologies to cut costs and hasten the development process.

New technologies and new frameworks emerge on regular basis to face challenges from changing demands and cutthroat competition. Innovate or perish.

Even major brands have had to bite the dust for dragging old designs and old features for too long blinded perhaps by their overwhelming success earlier. Products develop as per the market dictates and traditional attires when stagnant for a long period slowly fade away into oblivion. This is the hard truth behind marketing endeavors. Whence it is a question of a product meant for personal communication and business management the stress is upon safety and security features. Sleek designs and modern looks do matter in the case of articles of personal possessions but not at the cost of security.

Trending Security Threats

Customers share a common threat perception and that is concerned with security risks. As competitors seal security gaps, add new user-friendly designs, and add easy-to-operate features, the ruling domains are sure to lose ground if stagnant. Customers may not understand the development mechanism and what all is behind their trusted handheld device but they certainly grasp the shortcomings. First and foremost giveaways despite all the social media razzle and dazzle are the security gaps lurking surreptitiously behind their products. Many brands get away with backend shortcomings but revelation dawns when the customer is exposed to a competitor's technological excellence.

Security threats are a paramount concern among smartphone users. Stolen passwords, cyber-attacks, virus injection, phishing scandals, online financial frauds, and whatnot. Of all the digital frauds 60% are credited to mobile apps. This is due to the device being compromised by security gaps that emerge as hackers develop new techniques to cheat.

Security threat perceptions manifest in many ways they may be financial, social, and performance-based in nature. During the first purchase period for a new brand, performance failure appears to be the major issue. But as the period of usage increases other issues come to the surface by experience or by the narrative of other users. In the contemporary era whence there is a mix of usage for personal and professional reasons social and financial threats become major worries. The perceived risk has given rise to an important element in customer behavior by influencing decision-making that favors products with promising security features if the manufacturers subscribe to rational pricing policies.

Mobile App Development – Security Issues

Online financial transactions, personal data, and records all are susceptible to potent intrusion not only of financial nature but into the owner's privacy as well. With ever-increasing incidences of perceived risks among the customers, there has surfaced a trend among the buyers to purchase products promising greater security. This can be achieved by manufacturers in two ways. One way out is to highlight already present security features to mitigate customer ignorance and highlight fraud prevention mechanisms to buyers. Another imperative is to embed additional security features in their products. This can happen during the actual development process or when creating and testing prototypes.

But security risks are heightened by performance ratings. The process has to accentuate the user experience and stability of the device. This has to be done during the mobile application development by the IT companies. The development is impacted by both the software and hardware elements but the former should provide greater security.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.