What are the new trends in micro-influencer marketing?

Confluencr is the best regional influencer marketing agency in India with a network of content creators across social media platforms, in 16+ countries. We have served international and national clients across FinTech, Consumer Tech, and other genres. Our propriety in-house solutions and content-driven influencer strategies have propelled successful campaigns for 100+ brands.

Influencer marketing is a very dynamic industry that keeps on changing. To adapt to the changes and go with the flow you need to have a regular check over the changing demands and trends of the influencers. Today, in this blog post we will discover some new changes and trends in micro-influencer marketing. So, let's begin with them!

What is Micro-influencers marketing?

The most common definition of micro-influencer marketing is the use of social media influencers to promote a brand or product. The term "micro" refers to the idea that these influencers are only promoting your brand or product on social media, and not on their channels (like Instagram).

Micro-influencer marketing has been around for a few years now, but it’s still not as popular as it could be. There are many reasons why this is the case:

There aren’t enough influencers willing to do micro-influencer marketing because it’s not lucrative. They want bigger and better payouts from brands who are willing to pay them more money.

They don’t have enough followers to be considered "influencers" by most platforms (this includes Facebook, Instagram, Twitter, and YouTube). To reach a minimum threshold on these platforms, an account must have tens of thousands of followers or more. This can be very difficult for micro-influencers who only have hundreds or even thousands of followers on their channels (Instagram, Twitter, etc.).

What are the new changes in micro-influencer marketing?

Micro-influencer has turned out to be an optimistic marketing strategy that is mostly used by the business. It has come along a far way to set its effectiveness in the industry and gain popularity. Some of the new trends taking place are:

1. Micro-influencers are the new celebs - The audience connection has won a long way. As celebrity influencer marketing, micro-influencers are the new face of this Influencer marketing industry. Their on-to-on connection with the audiences has made them a vulnerable choice for businesses to opt for them as their influencers and promote their brand. Also, being cost-efficient is helping them to grow widely across the industry.

2. Rise of the video content - With the rise of micro-influencers in the marketing industry the rise of video content has taken up good growth. Leveraging their reach and efficiency, Micro-influencers have effectively helped brands to monetize long-form content through video messages.

3. They are more lucrative - Micro influencers charge less than celebrity influencer marketing and this is the major reason for businesses to invest. As more businesses look forward to cutting their cost and being around the budget micro-influencer marketing could be more lucrative marketing than celeb marketing.

Benefits of hiring micro-influencers for your brand

1. They are active in social media:

One of the main reasons why influencers are sought after by brands is their presence on social media. If you have a brand page, they will be able to promote your product and lead traffic to it. With an influence of over 1 million followers, this blogger can help you reach out to a large audience.

2. They already know the market:

Influencers are always ahead of the curve when it comes to trends, which is why they are so attractive to brands looking for new ways to reach out to their customers or even potential customers. Their followers already know how to wear certain products or wear them in different ways, which means that you can get some good tips from them as well!

3. They have huge networks:

Influencers have a lot of connections inside and outside their niche. This makes them very useful when it comes to reaching out to people who are not necessarily interested in your product but might be interested in trying it out! If you have a good relationship with an influencer and make sure you customize your message accordingly so that they can easily understand what they need to do next time they see you.

How can you hire micro-influencers for your brand?

Here's how:

1. Find a list of people who are relevant to your target audience and have an audience of more than 500.
2. Contact them and ask them if they have time for an interview, or if they would like to be interviewed.
3. Send them an email with the details of the job and ask them if they would be interested in taking part in it.
4. If they say yes, then send them a link to sign up for the interview, which should be scheduled at a convenient time for both parties.
5. After the interview has been conducted, send out all the information to those who participated so that they can share it with their networks on social media platforms like Instagram, Facebook, and Twitter.

6. Apart from all this you can also connect with influencer marketing agency to find the best need for you!

Conclusion : Micro-influencer marketing is one of the largest growing marketing strategies in the Influencer marketing industry. Any business that needs to grow by being concise to their budget can refer to hiring a micro-influencer or consult a meme marketing agency.