Here’s How to Improve Your Site's Core Web Vitals

Core web vitals help Google’s search bots determine whether or not your website is mobile-friendly, fast, and easy to navigate on desktop computers and mobile devices. For this reason, you must optimise your site for core web vitals to ensure that Google can properly index your site and display it at the top of its search results pages in organic search results. Here are 6 ways to improve your site’s core web vitals so that it ranks higher in the SERPs, as suggested by the experts from the digital marketing agency in Sydney.

Mobile Friendliness

Making your site mobile-friendly is one of the most important things you can do to improve your site's core web vitals. Google now ranks sites based on their mobile-friendliness, so it's important to make sure your site is optimized for mobile devices.

Use a mobile-friendly theme and optimise your images for mobile devices. Minimise your use of plugins and scripts as these often lead to loading issues and lower load times. Make sure that users don't have to zoom in or out when they're browsing your site. Avoid content that auto-plays video or audio unless the user specifically chooses to view them (i.e., clicking on an embedded video). Keep everything short and sweet. The shorter the page, the faster it loads in mobile browsers and desktop browsers alike!

Fully Crawlable

One way to improve your site's core web vitals is to make sure it is fully crawlable. This means that all of your pages are accessible to Google's bots, which can help them index your content more quickly and accurately. To do this, you'll need to make sure your site is well-linked and that there are no broken links. You can also use a sitemap to help Google find all of your pages. If you’re not sure how to do it, seek the assistance of a digital marketing agency Sydney.

Secure Connection

A secure connection is essential for any website that wants to rank well in search engines and earn the trust of visitors. SEO experts from digital marketing firms Sydney recommends you to have an SSL certificate installed on your web server and all of the pages on your site load using HTTPS instead of HTTP. Second, use SSL (and Google prefers TLS) with any external sites linking to yours. Third, follow basic web security best practices like having up-to-date software and disabling file sharing when it’s not needed. Fourth, consider installing an HTTPS Everywhere plugin to encrypt data where it might be vulnerable otherwise.

HTML Ratio

HTML is the code that makes up a web page. The ratio of HTML code to other types of code, like CSS and JavaScript, is an important factor in determining a page's weight. A page with a higher HTML ratio will load faster than a page with a lower HTML ratio.

Page Load Speed

Core web vitals are a set of metrics that measure the performance of your website. Page load speed is one of those metrics, and it's important to optimize your site for it. Use caching plugins like WP Super Cache or W3 Total Cache and ensure images are optimised.

Upgrade Your WordPress Hosting

WordPress is a great platform for building a website, but it can be slow. One way to speed up your WordPress site is to upgrade your hosting. A good WordPress host will use caching and other performance-enhancing technologies to make your site faster. Plus, a good host will have servers that are optimised for WordPress.

By incorporating these strategies into your SEO strategy, you can help improve your site’s performance. Remember, it’s all about providing the best possible experience for users. Need help with optimising your webpage for core web vitals? Seek the assistance of a SEO expert.

At Top SEO Sydney, we offer unique SEO services right from improving your local image with smart keyword research, website analysis, back link audits, boosting the page speed, content marketing and more.